Numbers for video views as well as percentage of total online population continues to increase in the U.S. This highlights the trend of more and more people going online to find and watch entertainment and other videos. The trend is more marked among younger audiences. This article from “Online Media Daily” tells us more and provides information for the current market leaders. UGC still generates views but the sites providing high end and curated content are the advertisers favorites.
Hulu Tops In Video Ads
Thanks to YouTube, Google still dominates online video. Video advertising is a different story. Hulu and its premium content now attract the bulk of video ad impressions — more than 1.5 billion in February alone, according to new data from comScore.
By contrast, Google sites (including YouTube) generated about 1.1 billion video ads during the month.
Trailing Hulu and Google, Adap.tv generated 706 million video ad impressions in February, followed by BrightRoll Video Network with 683 million, and Specific Media with 611 million impressions. Read more: http://bit.ly/GI0PjL
The Association of Hispanic Advertising Agencies (AHAA) has proof that a dedicated effort towards this market makes a difference on the bottom line of most corporations operating in the U.S. However, you need to understand how this market has evolved and the effects that assimilation have in it and how that affects your strategy including media mix and marketing tactics.
AHAA: The Voice of Hispanic Marketing has released its second comprehensive study which revealed a positive connection between corporate Hispanic marketing and revenue growth specific for Consumer Packaged Goods (CPG) and CPG-based retail companies. In fact, the data showed a significant difference in the revenue growth rate attained by CPG companies which designate a higher focus to the Hispanic market than those corporations who focus less. Read More: http://bit.ly/zQhZOY
Great research piece from the creators of a medium that shaped the trends of the music industry in the 80’s and 90’s and was influential among Boomers.
When it launched to a generation of baby boomers in the early 1980s, the “M” in MTV stood for “music” — but based on some new research, the letter now stands more for “Millennials,” the generation that is reshaping today’s consumer and media markets, and even MTV itself. While it’s no surprise that the Viacom network has been refocusing on the current youth market, it’s also allowing today’s youth to refocus MTV, both from the outside in, and the inside out.
On the outside, MTV has just completed one of the most in-depth studies of the work habits of Millennials, the findings of which may surprise some. On the inside, it is using that research — and some seemingly counterintuitive organizational strategies — to transform its own workplace, in an effort to remain relevant with a generation MTV believes will reshape everything about, well, everything. Read more: http://bit.ly/AeFVN1