Across the board, 83.8% of the U.S. Internet audience viewed online video in February.

Numbers for video views as well as percentage of total online population continues to increase in the U.S. This highlights the trend of more and more people going online to find and watch entertainment and other videos. The trend is more marked among younger audiences. This article from “Online Media Daily” tells us more and provides information for the current market leaders. UGC still generates views but the sites providing high end and curated content are the advertisers favorites.

Hulu Tops In Video Ads

Thanks to YouTube, Google still dominates online video. Video advertising is a different story. Hulu and its premium content now attract the bulk of video ad impressions — more than 1.5 billion in February alone, according to new data from comScore.

By contrast, Google sites (including YouTube) generated about 1.1 billion video ads during the month.

Trailing Hulu and Google, Adap.tv generated 706 million video ad impressions in February, followed by BrightRoll Video Network with 683 million, and Specific Media with 611 million impressions. Read more: http://bit.ly/GI0PjL

The Social Media Effect

According to this Nielsen report a 14% increase in social media buzz translated into a 1% rise in traditional TV ratings among young viewers 18-34.

Nielsen says a recent study adds to the growing evidence showing there is now a direct connection between social media buzz and traditional TV ratings.

In looking at a two-week period prior to a particular TV show finale, Nielsen says a 14% increase in social media buzz translated into a 1% rise in traditional TV ratings among young viewers 18-34.

In speaking at the South by Southwest Interactive Conference in Austin, Tx. (SXSW), Jonathan Carson, chief executive officer of digital for The Nielsen Company, says this will continue to grow, due to increased smartphone and tablet usage and more real-time social conversations.

Carson said: “TV is still the first screen, by far,” with TV consumption continuing to grow every quarter. “The social component just magnifies the engagement opportunity for advertisers that television has always offered.” Read more: http://bit.ly/z8sQxl

Hispanic market moved from opportunity to a required corporate strategy for sustainable growth.

The Association of Hispanic Advertising Agencies (AHAA) has proof that a dedicated effort towards this market makes a difference on the bottom line of most corporations operating in the U.S. However, you need to understand how this market has evolved and the effects that assimilation have in it and how that affects your strategy including media mix and marketing tactics.

AHAA: The Voice of Hispanic Marketing has released its second comprehensive study which revealed a positive connection between corporate Hispanic marketing and revenue growth specific for Consumer Packaged Goods (CPG) and CPG-based retail companies. In fact, the data showed a significant difference in the revenue growth rate attained by CPG companies which designate a higher focus to the Hispanic market than those corporations who focus less. Read More: http://bit.ly/zQhZOY

MTV Studies Millennials In The Workplace: Uses It To Transform Its Own, Maybe Even Yours

Great research piece from the creators of a medium that shaped the trends of the music industry in the 80’s and 90’s and was influential among Boomers.

When it launched to a generation of baby boomers in the early 1980s, the “M” in MTV stood for “music” — but based on some new research, the letter now stands more for “Millennials,” the generation that is reshaping today’s consumer and media markets, and even MTV itself. While it’s no surprise that the Viacom network has been refocusing on the current youth market, it’s also allowing today’s youth to refocus MTV, both from the outside in, and the inside out.

On the outside, MTV has just completed one of the most in-depth studies of the work habits of Millennials, the findings of which may surprise some. On the inside, it is using that research — and some seemingly counterintuitive organizational strategies — to transform its own workplace, in an effort to remain relevant with a generation MTV believes will reshape everything about, well, everything. Read more: http://bit.ly/AeFVN1

Hispanics More Active on Social Media than Other Ethnicities.

This article highlights the digital social activities of the Latin Digerati and notices the high levels of  socialization taking place among Latinos.

 

MARCH 2, 2012

Time spent and social sites visited outpace other US internet user groups

US Hispanics are more active on social media than the average US internet user, and are logging in more frequently to a wider variety of social sites.

The February 2012 “American Pulse Survey” from BIGinsight of US adult internet usage found that, while greater percentages of black internet users spent larger blocks of time online than the other groups studied, Hispanic internet users spent more of their online time on social media sites.

On an average day, 26.8% of Hispanic internet users spent six hours or more on social media sites, while 20.4% of black internet users and only 8.5% of total internet users spent that much time on social sites. Read more http://bit.ly/AyE0lw