Monthly Archives: October 2009

MediaPost Publications Almost As Good As A Sandwich Board 10/27/2009

This research piece highlights the ROI potential for strategies that integrate the  mobile platform with our new product: Transit TV. A 13 week campaign can generate 84,000,000 impressions and according to the research piece, 37% are open to receiving alerts for a sale. The holiday season is approaching. How about  delivering the address for the nearest store with a discount coupon and the bus fair to take them to the store and back home.  All of this on a turn key proposition that only requires a TV spot.

In addition, consider geo- targeting to leverage retail locations, from restaurants and bars to music and electronics.

Here is the research piece.

by Jack Loechner,

Of those interested in receiving alerts, 53% would be at least somewhat interested in being notified about restaurant specials around them.In addition, about 2-in-5 of these adults would like to receive alerts about sales for: Movie/event tickets 43% Weather information 39% Clearance or liquidation sales 37%)

About another 3-in-10 of these adults would want to be alerted about:

  • Pizza (31%) Clothes (30%)
  • Fast food (27%)

About one quarter would want to be notified about:

  • Electronics (25%)
  • Music (24%)
  • Happy hour specials or bar and night club offers (21%)

via MediaPost Publications Almost As Good As A Sandwich Board 10/27/2009.


Coupon Availability Determines the Purchasing Decisions for Nearly a Third of Americans, According to the Second Annual Study of Consumer Coupon Behavior Commissioned by

Melbourne, Australia � September 29, 2008 � The results of the Second Annual Benchmark Survey on Consumer Coupon Behavior commissioned by, the web’s leading consumer destination for coupons, discounts and promotional codes for merchandise, groceries, travel and services, and conducted by Harris Interactive�, were released today. The survey found that the use of coupon websites is on the rise, most notably among the highest education and income brackets. In addition, the survey found that coupons are the deciding factor in the purchases of a growing number of consumers. The survey, which polled 2,175 online adults 18+ within the United States, measured trends in online shopping and coupon usage.

The survey found that consumers are continuing to spend less in the current economy. Nearly half of online adults (45%) plan to spend less money on gifts this holiday season compared to last holiday season, the same percentage as in 2008, indicating a consistent, significant downward trend in spending. To save money, 62% of online adults look for coupons for online stores, and 12% never make a purchase without checking an online coupon website first, a notable jump from 8% last year.

Read more.

Gender and Age Consumption Differs in Evolving Media Usage Patterns

According to a new consumer trend report from TargetCast tcm, among American adults between the ages of 18-64, the future of traditional media, particularly newspapers, magazines and radio, is challenged by the rapid migration of hard-to-reach consumer groups to digital alternatives. However, when it comes to purchase influence on consumers, traditional media remains more influential when compared to digital advertising.
The study reveals a divide between men and women in how each gender engages with traditional media, and illustrates how a generational divide is affecting purchase influence among adults.
Read the report

Access to Entertainment Capital (AEC) Presents Financing and Distribution Track Featuring Entertainment Experts at the Los Angeles Latino International Film Festival

October 6, 2009 (Los Angeles) — The Access to Entertainment Capital Committee (AEC) of the California Hispanic Chambers of Commerce (CHCC) announced today its Film Financing and Distribution Track featuring entertainment experts at the 13th Los Angeles Latino International Film Festival (LALIFF). The seminars will take place Thursday, October 15, 2009, at the Renaissance Hollywood & Spa Hotel as part of LALIFF’s Hollywood Connect program.

AEC’s two panel sessions will focus on financing for entertainment and distribution of filmed projects. Panelists are entertainment and media investors, agents, distributors and producers. During the Entertainment Financing Panel, financing experts will share their knowledge on the packaging of filmed projects, sources of financing, tax credits and incentives. Panelists in the Distribution Panel will discuss what distributors look for when selecting projects, where they look for projects, what a producer can expect from foreign and domestic sales, how to leverage pre-sales for financing and more.

“The film financing and distribution model has gone through major changes in the last five years, and a new set of rules are in place,” said Ivan Cevallos AEC’s Chair. “New funding and distribution models are available to independent and Latino producers, and the AEC wants to bring that information to them. That is why the AEC is proud to be part of LALIFF’s Hollywood Connect Program.”

Confirmed speakers for the AEC Entertainment Financing Panel include: Adrian Ward, Senior Vice President of NBCal’s Entertainment, Sports & Media Department; Walter Josten, Producer and COO at Blue Rider Pictures; Jeff Geoffray, Producer and CFO at Blue Rider Pictures; Rena Ronson, former co-head of William Morris Independent. Confirmed panelists for AEC Entertainment Distribution Panel include: John Eyers, co-founder, film production/sales and distribution company, EGM Film International Ltd. in Cardiff, Wales; Gary Rubin, President of First Independent Pictures; Jeff Gonzalez, CFO at Maya Entertainment and Carlos Sanchez, Executive Director Latin America, Warner Bros. Digital Distribution USA.

LALIFF’s Hollywood Connect Program runs throughout the festival. The program consists of a series of receptions, industry panels, presentations and this year a four-day seminar. The Hollywood Connect Program was created to build bridges between participating filmmakers and executives from the Hollywood film community. The seminar, panels and presentation will take place in the Los Feliz Room on the 3rd floor of the Renaissance Hollywood Hotel & Spa on Highland Blvd. More details of these events are at

The AEC is dedicated to providing access to funding sources and distribution to U.S.-based Hispanic content producers in TV, Film, Games and Sports. The AEC kicked off its series of financing, distribution and pitch events at the CHCC annual convention last August in San Diego. State Senator Ron S. Calderon. Co-Chair of the Art and Entertainment Committee of the State of California was present at the first AEC event where he made a commitment to work closely with AEC in achieving its mission.

About Access to Entertainment Capital (AEC) Committee

The Access to Entertainment Capital (AEC) Committee was formed by the California Hispanic Chambers of Commerce in 2009. Its mission is to provide access to financial capitalization and distribution for US-based Hispanic entertainment content in TV, Film, Games and Sports. The executive membership consists of Ivan Cevallos, Committee Chair; Martha Montoya, CHCC Board Member, Nilza Serrano, Legislation and Ricardo Guzman, Finance.


The Los Angeles Latino International Film Festival (LALIFF) was founded in 1997 by producer, director, actor and activist Edward James Olmos; independent producer Marlene Dermer, and independent film and music producer George Hernández. LALIFF is a non-profit 501c (3) organization with the mission to support the development and exhibition of diverse visions by Latino filmmakers and to promote awareness of the richness and diversity of Latin cultures, artistry and countries through film, the most powerful medium in the world. A competitive festival with prizes, LALIFF serves as a venue where Latino filmmakers come together with industry buyers and distributors. LALIFF also offers industry workshops, panels, labs, networking receptions, educational programs, and hosts some of the best galas in tinseltown.

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