Monthly Archives: September 2010

Nielsen Projects More Hispanic TV Households

From Media Daily News

I saw this article form Media Daily News and made me realize that for the past 10 years, we have been speaking about the growth of the Hispanic market as a group. That physical growth is now translating into increased consumption of media, internet services and more. The trend will continue for years to come as indicated in the recent article from USA Today. (“Kindergartens see more Hispanic, Asian students.”

Bellow is the Media Post article on Nielsen analysis of  TV Households.

For the new TV season, Nielsen says there will be more new Hispanic TV homes — once again — than any other group.

Hispanic TV homes will rise 3%, or 400,000, to 13.4 million for the 2010-2011 broadcast season. Nielsen says this represents 40% of 1 million U.S. TV homes that will be added this season. The 3% hike is higher than the 2.3% gain in Hispanic homes for the 2009-2010 broadcast season.

African-American TV homes will rise around 75,000, or 0.54%, to 14.1 million homes. Asian-American TV homes will add 30,000 homes, or 0.62%, to 4.8 million homes.

Overall, there was a 0.87% gain to all U.S. Television homes, landing at 115.9 million.

Nielsen says that among Hispanic TV homes, Philadelphia had the largest increase — rising 8% from last year — followed by Kansas City, which was 7.7% higher. Of the top 50 Hispanic markets, 22 markets changed rank this year, compared to only six changes last year.

In the top 50 African-American markets, Kansas City had the largest percentage increase, up 4.7% from last year. In the top 50 Asian markets, Austin, Texas increased 3.7%.

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