Tag Archives: YouTube

Digital Highlights – July 2013

July highlights in the digital space include the power of email when it comes to sales, the fact that Millennials still relay on search to discover things online, and the continued growth of video.

Marketing company Custora’s findings bring into perspective the effectiveness of one particular channel when it comes down to sales. According to their report, in the last 4 years, online retailers have quadrupled the rate of customers acquired through email to nearly 7 percent. That beats the results on social platforms. Product sales on Facebook have been flat for the last year.

The same report found that clients that came via organic and paid search were more than 50 percent more valuable than average, they were more likely to shop more and spend more.

A recent survey of Telefonica that researched 1000 Millennials found that in the social media age, this segment of the population still uses old fashion online search. More than half used a search engine to find information on restaurants, nightlife, entertainment and services.

According to the same report, Millennials use the internet as the preferred source of information versus social media. On the commerce side, 24% of Millennials have used a web site with a  daily deal in the last six months.

Ooyala’s latest report indicates that TV audiences are getting a fix of their favorite shows via their tablets and smart phones. This audience rose 19% over last quarter and now accounts for 10% of all views. Further, tablets are the dominant players of long form contact.

The consumption of video on portals like Youtube is also on the rise. This opens the doors for more companies that use content marketing via video and can integrate on screen e-commerce to leverage and monetize this trend. Several vendors have e commerce services that allow you to transact while watching a video that features the product. And according to a Youtube spokesperson 40% of Youtube videos are coming from mobile devices.


Across the board, 83.8% of the U.S. Internet audience viewed online video in February.


Numbers for video views as well as percentage of total online population continues to increase in the U.S. This highlights the trend of more and more people going online to find and watch entertainment and other videos. The trend is more marked among younger audiences. This article from “Online Media Daily” tells us more and provides information for the current market leaders. UGC still generates views but the sites providing high end and curated content are the advertisers favorites.

Hulu Tops In Video Ads

Thanks to YouTube, Google still dominates online video. Video advertising is a different story. Hulu and its premium content now attract the bulk of video ad impressions — more than 1.5 billion in February alone, according to new data from comScore.

By contrast, Google sites (including YouTube) generated about 1.1 billion video ads during the month.

Trailing Hulu and Google, Adap.tv generated 706 million video ad impressions in February, followed by BrightRoll Video Network with 683 million, and Specific Media with 611 million impressions. Read more: http://bit.ly/GI0PjL

YouTube hits 4 billion daily video views

A visitor is seen at the You Tube stand during the annual MIPCOM television programme market in Cannes, southeastern France, October 3, 2011. REUTERS/Eric Gaillard

(Reuters) – YouTube, Google Inc’s video website, is streaming 4 billion online videos every day, a 25 percent increase in the past eight months, according to the company.

The jump in video views comes as Google pushes YouTube beyond the personal computer, with versions of the site that work on smartphones and televisions, and as the company steps up efforts to offer more professional-grade content on the site.

According to the company, roughly 60 hours of video is now uploaded to YouTube every minute, compared with the 48 hours of video uploaded per minute in May.

YouTube, which Google acquired for $1.65 billion in 2006, represents one of Google’s key opportunities to generate new sources of revenue outside its traditional Internet search advertising business. Read more http://reut.rs/xhc2Iu

YouTube, Disney cut video deal, report says

Where is the digital says the mouse.

Disney and Google’s YouTube are expected to announce a partnership tomorrow in which the two will spend $10 million to $15 million on original series, according to a report in The New York Times. Disney will produce the shorts, which will be distributed on a co-branded channel on Disney.com and YouTube, the newspaper reported. It will also reportedly feature amateur video uploaded to YouTube.

YouTube representatives did not immediately respond to a request for comment. Read more http://cnet.co/vmqcJX

I want my Google TV!

YouTube giving away 100 television sets in Google TV contest. From Los Angeles Times

Hollywood may not be a fan of Google TV, but YouTube loves the idea of the Internet-tube so much that it’s giving away 100 of them.

YouTube has a call out to viewers to submit videos on why they’re “pumped up” about Google TV, the service from Google Inc. that allows viewers to search for television programs online and then watch them on their television sets.

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