Big advertising results from its World Cup coverage helped push Univision Communication to a second-quarter profit.
Net profit was at $35.3 million versus a $27.7 million loss in the second-quarter 2009. Overall revenue gained 23% to $639.8 million from the second quarter of 2009.
The big Spanish-language media company grabbed around $73.6 million in incremental revenue during the second quarter and $74.8 million over the first half for its wall-to-wall television soccer coverage in June.
“We have made significant strides both compared to last year and the previous quarter,” said Joe Uva, president/CEO of Univision. “In the second quarter, the 2010 FIFA World Cup was without a doubt a tremendous highlight for us. And it was our most successful World Cup to date… We reached all-time record numbers in viewership and visits to our interactive properties.”