Monthly Archives: July 2010

Univision Kicks Up Profits, Prime-Time Ratings

Big advertising results from its World Cup coverage helped push Univision Communication to a second-quarter profit.
Net profit was at $35.3 million versus a $27.7 million loss in the second-quarter 2009. Overall revenue gained 23% to $639.8 million from the second quarter of 2009.

The big Spanish-language media company grabbed around $73.6 million in incremental revenue during the second quarter and $74.8 million over the first half for its wall-to-wall television soccer coverage in June.

“We have made significant strides both compared to last year and the previous quarter,” said Joe Uva, president/CEO of Univision. “In the second quarter, the 2010 FIFA World Cup was without a doubt a tremendous highlight for us. And it was our most successful World Cup to date… We reached all-time record numbers in viewership and visits to our interactive properties.”

Internet And TV Capture News Seekers

According to a new study by Gather, Inc., individuals are increasingly turning to the Internet to get, share, and discuss the news. The report reveals trends in how people are receiving and interacting with the news, starting millions of conversations across America. Nearly half of adults surveyed consider the Internet their primary resource for news.

Read the Whole Story.

Research on Latina Shoppers

Jackie Bird, CEO of Redbean Society in New York and David Morse, CEO of New American Dimensions in California jointly announced the launch of a new study that will answer many marketers’ questions about the factors that drive shopping behavior among Latina women. The study is the first of its kind to evaluate the cultural and behavioral dynamics that influence shopping in the fastest growing consumer market segment in the U.S. today, the Hispanic market. This market is expected to represent at least $1.3 Trillion in buying power by 2013.
Read the Whole article.

%d bloggers like this: