Across the board, 83.8% of the U.S. Internet audience viewed online video in February.

YouTube

Numbers for video views as well as percentage of total online population continues to increase in the U.S. This highlights the trend of more and more people going online to find and watch entertainment and other videos. The trend is more marked among younger audiences. This article from “Online Media Daily” tells us more and provides information for the current market leaders. UGC still generates views but the sites providing high end and curated content are the advertisers favorites.

Hulu Tops In Video Ads

Thanks to YouTube, Google still dominates online video. Video advertising is a different story. Hulu and its premium content now attract the bulk of video ad impressions — more than 1.5 billion in February alone, according to new data from comScore.

By contrast, Google sites (including YouTube) generated about 1.1 billion video ads during the month.

Trailing Hulu and Google, Adap.tv generated 706 million video ad impressions in February, followed by BrightRoll Video Network with 683 million, and Specific Media with 611 million impressions. Read more: http://bit.ly/GI0PjL

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About Ivan Cevallos

Blogger, entrepreneur, strategist, and digital producer. View all posts by Ivan Cevallos

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