Monthly Archives: June 2012

The Power of Celebrities – Oreo = 100,000 likes; Little Wayne = 600,000 likes

This came up during a recent presentation by Omar Epps at the Festival of Creativity in Cannes, France. This information was made available thanks to the live coverage of the event by MediaPost. Here is the transcript.

Omar Epps: I Am Not A Brand, I’m A Celeb

Omar Epps is a great actor. And having starred in the Fox’s high-rated “House” series, he is also a celebrity, but he says he’s not a brand. And that’s a good thing. Speaking during Sapient Nitro’s session during the Festival of Creativity in Cannes, France, Epps said, “Believe it or not, celebs are human beings and brands are just companies.”

As a result, Epps says celebrities will always dominate social media in a way that company brands cannot, mainly because social media is primarily about, well, human beings.

To illustrate this point, Epps recalled the social media stunt mounted by the Oreo brand to set a new Guiness record for the most Facebook likes in a 24-hour period. Epps said that when rapper Little Wayne got wind of the Oreo effort, he drew on his own social media legions to ambush Oreo’s effort, and the results was: Oreo = 100,000 likes; Little Wayne = 600,000 likes.

Video Continues to Grow

There is no doubt that the proliferation of devices like tablets and smart phones are responsible for the increased consumption of video as well as its mobilization. According to Ooyala’s report, people are watching more videos on their tablets and mobile devices, and for longer periods. The overall share of time watched on smartphones grew by 41% last quarter. The share of time watched on tablets grew by 32%. Read more.

Only 5.8% of Youth Who Participate in Outdoor Recreation are Hispanic!


This is alarming! Latinos are 23% of the population 18 and under. The repercussions of this trend will manifest later in life and may include physical and emotional issues. We recently reported on the junk food ban from the Disney channels and that is an indicator that lack of proper diet and exercise are trends affecting the American public in general. Combine poor diets with no physical activity and you have a time bomb waiting to explode.

We applaud the pro-bone efforts by Totality (multicultural arm of Havas on behalf of  The U.S. Forest Service and Ad Council. Read more.

Twitter Does TV

Twitter is growing up and as all successful online companies started TV adverting to reach wider audiences. I should note that a NASCAR race was the best vehicle. Is twitter going main stream? Read more.

Netflix Surpasses Apple In Online Movies

Impressive growth in the online video space based on this article that reviews subscriptions and transactions of online movies. The market doubled revenue on 2011 and will do the same on 2012.  Read more

Reducing Obesity Among U.S. Children

According to the Centers for Disease Control and Prevention, in 2008 more than one third of children and adolescents were overweight or obese. Childhood obesity has more than tripled in the last 30 years. Juvenile-onset diabetes is on the rise. For the first time since statistics were kept, the younger generation will not have a longer life span than its parents – let alone a healthier one.

Healthy lifestyle habits, including increased physical activity, can lower the risk of becoming obese and developing related diseases. The dietary and physical activity behaviors of children and adolescents are influenced by many sectors of society, including schools and child care settings.

Media and advertising influence brand preferences and purchasing decisions among consumers. The recent announcement by Disney to ban junk food ads from TV is a major step towards stopping the current trend on child obesity. Read more.

Social Video On The Rise

According to an article by Daisy Whitney of VidBlog, we have proof of the power of social media. According to the article, MeFeedia grew traffic to its site 20x via social discovery. That is significant and should be an indicator for media planners and buyers that they have new tools to reach audiences. On my conversations with agency folks, both media and brand, I see that digital models from the 1.0 and 2.0 eras continue to be the standards by which they make decisions with regards to digital media buys.

Traffic at portals like Yahoo or AOL where the matrix of Web 1.0; SEO was the formula to make it to page one via Google seaarches on web 2.0. However, once social entered the equation, socialites or celebrities with a large following on social media can drive traffic to a video, a new site or a portal. Read more.

The Sweet Sound of Music


I was surprised when I read a report that analyzes brand recollection at music concerts. Well, Havas will release a study conducted last year where attendees of these events have higher recollection of brands present at the venue.

Conducted last summer, the study reports that fans recalled six out of every 10 brands at festivals they attended. And brand consideration gets a boost from festival-goers, indicating that 36% of study participants claimed they would be “more likely to buy a sponsor’s product” after experiencing that brand’s participation at a festival.

The study, from Havas Sports & Entertainment, was conducted from June to August 2011 on site at six rock festivals in France, Spain, Germany, the UK, Italy and Poland. It was based on a quantitative study of 2,244 respondents of 30 different nationalities. Read more

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