The Association of Hispanic Advertising Agencies (AHAA) has proof that a dedicated effort towards this market makes a difference on the bottom line of most corporations operating in the U.S. However, you need to understand how this market has evolved and the effects that assimilation have in it and how that affects your strategy including media mix and marketing tactics.
AHAA: The Voice of Hispanic Marketing has released its second comprehensive study which revealed a positive connection between corporate Hispanic marketing and revenue growth specific for Consumer Packaged Goods (CPG) and CPG-based retail companies. In fact, the data showed a significant difference in the revenue growth rate attained by CPG companies which designate a higher focus to the Hispanic market than those corporations who focus less. Read More: http://bit.ly/zQhZOY