Monthly Archives: May 2010

Predominant Language and Birth Location Segments Hispanic Community Shopping

From Media Post- Research Brief

According to an analysis of the BIGresearch® Simultaneous Media Usage Survey, the message is loud and clear to marketers serving, the U.S. Hispanic community: “one-size-fits-all marketing won’t work.” The study finds that there are key similarities and differences every marketer should know about Hispanic groups in America including those households that speak English a majority of the time and those who don’t, as well as Hispanics who were born in the U.S. and those who were not. ??

For example, shopping and media preferences of English dominant Hispanics (speak English more than 50% of the time) and those born in the U.S. are mostly similar. Likewise the preferences of Spanish dominant Hispanics (speak English 50% or less of the time) and those not born in the U.S. are very similar. Read more


Hispanics and the NFL

From the NFL site.

SUPER BOWL XLIV IS THE MOST WATCHED SPORTS PROGRAM, THE MOST WATCHED ENGLISH-LANGUAGE PROGRAM, AND THE SECOND MOST WATCHED PROGRAM OVERALL (ENGLISH OR SPANISH) EVER AMONG HISPANICS.1

  • 2009 NFL SEASON VIEWERSHIP AMONG HISPANICS INCREASED BY 31% FROM THE 2008 SEASON.2
  • THE NFL AVERAGED 1.1MM HISPANIC VIEWERS DURING THE 2009 REGULAR SEASON WITH 5 GAMES AVERAGING MORE THAN 2 MILLION VIEWERS, AN NFL RECORD.3
  • 3MM MORE HISPANICS WATCHED SUPER BOWL XLIV THAN THE WORLD CUP FINAL.4
  • 78% OF U.S. HISPANICS ARE NFL FANS.5
  • THE NFL WAS THE #1 ENGLISH-LANGUAGE PROGRAM AMONG HISPANICS 82% OF THE TIME DURING THE 2009 REGULAR SEASON.6
  • WEEK 17’S FOX NATIONAL (EAGLES AT COWBOYS) IS THE MOST WATCHED REGULAR SEASON GAME EVER AMONG HISPANICS (2.3 MILLION).7

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