Tag Archives: social media

Image Sizes For Your Social Media Outlets

I found this great resource that will help you optimize one aspect of your social media courtesy of LunaMetrics and want to share it with you. Hope it helps you with your Social Marketing.


The Ultimate Complete Final Social Media Sizing Cheat Sheet LunaMetrics

Brought to you by the LunaMetrics blog.

Email Generates More Conversions Than Social

Email Delivers Results

Email Delivers Results

In less than two months I found two different articles that presented research findings on the topic of online influence results of email and social channels. Given the amount of buzz that sites like Twitter and Facebook receive, combined with the amount of users they have, I imagine they would be the conduits for most online influence when it comes down to new business sources.

Well, the results are in and for second time in less than 60 days, email provides the best bottom line results. According to research from SocialTwist, email provided the best conversion among leads generated from social and email channels.  In their findings, email far excelled at conversion: from the 300,000 conversions to new customers, 50.8% were reached via email, compared to 26.8% for Twitter and 22% for Facebook. Read the entire article http://bit.ly/12tOAlY

Digital Highlights – July 2013

July highlights in the digital space include the power of email when it comes to sales, the fact that Millennials still relay on search to discover things online, and the continued growth of video.

Marketing company Custora’s findings bring into perspective the effectiveness of one particular channel when it comes down to sales. According to their report, in the last 4 years, online retailers have quadrupled the rate of customers acquired through email to nearly 7 percent. That beats the results on social platforms. Product sales on Facebook have been flat for the last year.

The same report found that clients that came via organic and paid search were more than 50 percent more valuable than average, they were more likely to shop more and spend more.

A recent survey of Telefonica that researched 1000 Millennials found that in the social media age, this segment of the population still uses old fashion online search. More than half used a search engine to find information on restaurants, nightlife, entertainment and services.

According to the same report, Millennials use the internet as the preferred source of information versus social media. On the commerce side, 24% of Millennials have used a web site with a  daily deal in the last six months.

Ooyala’s latest report indicates that TV audiences are getting a fix of their favorite shows via their tablets and smart phones. This audience rose 19% over last quarter and now accounts for 10% of all views. Further, tablets are the dominant players of long form contact.

The consumption of video on portals like Youtube is also on the rise. This opens the doors for more companies that use content marketing via video and can integrate on screen e-commerce to leverage and monetize this trend. Several vendors have e commerce services that allow you to transact while watching a video that features the product. And according to a Youtube spokesperson 40% of Youtube videos are coming from mobile devices.

Stores Seeking Shoppers Find E-Mail Outdraws Facebook – Bloomberg

Retailers as disparate as Williams-Sonoma Inc. (WSM) and Home Depot Inc. (HD) have become much better at tailoring e-mails to specific customers rather than the one-size-fits-all blasts that once dominated this type of marketing. Measured by sales per dollar spent, e-mail outperforms social-media advertising three to one, according to the Direct Marketing Association, a trade group founded to provide accurate marketing data. That explains why retailers will send 19 percent more e-mails this year.

Read more http://bloom.bg/Zmohms

The Rise of Online Video

Every day I find more and more information on how video continues to affect marketing. This can be observed from an analytic perspective as well as live events where a video is shown. A basic sample of the second situation is a film festival. Last night, I attended the screening of “The Impossible” which screened at the AFI festival in Los Angeles. The movie is based on a true story and recounts the struggles of a family that was caught by a tsunami while they were vacationing at a resort in Thailand. A story of this nature moves people and shakes their emotions. We all knew that this was just a movie but we couldn’t stop from feeling fear, sadness and love. The brand, AFI selects films that align with its mission, fills theaters and get sponsors that want to reach those audiences.

Also on the live events front, I recently produced a short film for a non-profit that provides services for people with mental problems. The completed film was screened for the first time at one of their fundraisers. We developed a story around two patients and their families and highlighted how the center has changed their lives. As the video was playing, I could see how people engaged with the film and followed the story. At the end, then entire audience voiced their joy and happiness for the victory of the patients of the center, they live normal lives. The viewers were happy to be part of a group that is making a big difference on many people’s lives and the video was the proof. They contribute to the non-profit.

On the analytic side, a recent Pew Internet & American Life Project study has released some data on the influence of online video during this year’s election cycle. According to the study, 66% of internet-using registered voters have gone on the web to watch videos related to the election. Discovering political videos on the web also seems to be a highly social experience. Per the study, 62% of internet-using registered voters have had others recommend online videos to them about the election or politics. Maybe the next president of the U.S. is elected because of its online video and social media strategy.

Brands that produced social videos enjoyed a strong third quarter with more than 1 billion total social video views, up 15% over the second quarter and up more than 75% over the same time period a year ago, according to a Visible Measures just-released report on social video advertising. The take away here is the raise of online video as a key player on marketing through social media and video and by default mobile. Read more: http://bit.ly/Vw7lXN

Facebook Guidelines

Creative, simple, passion, measurable, shareable = Facebook

Experiential and Social Hold Hands

In the age of digital, humans still need the experiential factor. Imagine building web sites, apps, e-commerce sites, etc. and just using social, online advertising and search to drive traffic to your digital assets. You will be living money on the table. When I started my marketing career and before that, when I worked on entertainment, there were marketing conferences and film markets/festivals. They were a must attend to meet the brand managers, marketers, producers, distributors, buyers, etc. Over a decade has gone by and those events still draw hundreds and thousands of people around the world.

The above refers to B2B. But there are many events that target consumers and you should consider them. There are the usual suspects: music concerts, sports, fairs, etc. If you do your homework, you will find additional events that reach a more local audience and require a lower investment. Given your unique business needs, you may focus at the local, regional or national level. Regardless of the geo targeting, you need to develop an integrated approach with a well calibrated and balanced mix of marketing tactics that provides you with the best possible results.

The key takeaway is that while it is important to build your brand in the digital arena, you still need to focus on building real and live interactions with your customers and prospects. I invite you to read this article from Bryan Boettger on the subject. He elaborates on the Red Bull and Felix Baumgartner jump from space and the concepts of “real” and “live.” Read more http://bit.ly/RJQPAZ 

The Power of Celebrities – Oreo = 100,000 likes; Little Wayne = 600,000 likes

This came up during a recent presentation by Omar Epps at the Festival of Creativity in Cannes, France. This information was made available thanks to the live coverage of the event by MediaPost. Here is the transcript.

Omar Epps: I Am Not A Brand, I’m A Celeb

Omar Epps is a great actor. And having starred in the Fox’s high-rated “House” series, he is also a celebrity, but he says he’s not a brand. And that’s a good thing. Speaking during Sapient Nitro’s session during the Festival of Creativity in Cannes, France, Epps said, “Believe it or not, celebs are human beings and brands are just companies.”

As a result, Epps says celebrities will always dominate social media in a way that company brands cannot, mainly because social media is primarily about, well, human beings.

To illustrate this point, Epps recalled the social media stunt mounted by the Oreo brand to set a new Guiness record for the most Facebook likes in a 24-hour period. Epps said that when rapper Little Wayne got wind of the Oreo effort, he drew on his own social media legions to ambush Oreo’s effort, and the results was: Oreo = 100,000 likes; Little Wayne = 600,000 likes.

Social Video On The Rise

According to an article by Daisy Whitney of VidBlog, we have proof of the power of social media. According to the article, MeFeedia grew traffic to its site 20x via social discovery. That is significant and should be an indicator for media planners and buyers that they have new tools to reach audiences. On my conversations with agency folks, both media and brand, I see that digital models from the 1.0 and 2.0 eras continue to be the standards by which they make decisions with regards to digital media buys.

Traffic at portals like Yahoo or AOL where the matrix of Web 1.0; SEO was the formula to make it to page one via Google seaarches on web 2.0. However, once social entered the equation, socialites or celebrities with a large following on social media can drive traffic to a video, a new site or a portal. Read more. http://bit.ly/LkoWHw

Video and Social Marketing Drive Content Marketing

I read an article on Forbers that pointed out that the technologies currently dominating the media landscape may not be the dominant payers in 5 to 10 years as new platforms take their place on an ongoing evolution. It seems that Darwin’s theory of evolution not only applies to living creatures but also to technology.

Take a look at technologies that were leaders in a field 10 years ago and try to place them in the current ecosystem. You will find that many are no longer around and others are fighting for survival. When was the last time you used a fax machine, a VCR or a camera with film?

If evolution in technology is crucial for survival, another key element is synergy among technologies. That synergy enables evolution. Ten years ago everyone was talking about convergence. At that time it was between television and the emerging internet. That convergence has become a reality in the last couple of years and will continue to dramatically alter many industries including media, advertising and content creation.

An emerging trend is the convergence of content and social media. This can be seen on the current contract terms for film and television celebrities. It requires celebrities to promote the content via social elements.

I’m currently working with a variation of the above. It is the convergence of online video and social media. The BeeYoo platform provides a medium for socially connected celebrities to monetize content they create or own. Research shows that we tend to gravitate to content that features celebrities. This is a new model where advertisers can reach large audiences that tune in to view exclusive content from celebrities. Audiences are built via celebrities’ postings on social media outlets.

We need to stay on top of these trends because they are the base for new strategies in the areas of media, content creation and advertising. This research briefing from The Center for Media Research presents how video and social marketing drive content marketing. Read more.

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