Monthly Archives: March 2011

Spanish Nets Buoyed By Census Results, S

Spanish Nets Buoyed By Census Results, Soaring Hispanic Growth.

Can’t leave home without your phone! Go

Can’t leave home without your phone!
Google Sets Role in Mobile Payment. Google Sets Role in Mobile Payment

TV Still #1 medium.

TV Still #1 medium.

Print media continues to loose ground. h

Print media continues to loose ground.

From Bloomberg: Google leaping into mobi

From Bloomberg: Google leaping into mobile payments.

Tweet This: Social Endorsements Beat Social Media Ad Buys

Your friends know better.

The art and science of social media advertising and marketing is still nascent, but new research being released today suggests that brand endorsements streamed by celebrities directly to friends and followers on social media platforms such as Facebook and Twitter, is significantly more effective than conventional display ads placed on social media pages. The findings, which are based on an analysis of more than 200 celebrity endorsement campaigns on Facebook and Twitter vs. a corresponding number of ads on Facebook, indicated “performance lifts” that were a minimum of 50% greater for streamed celebrity endorsements. Read more

Despite Risks, Celebrity Endorsers Raise Print Advertising Awareness.

Don’t let Charlie Sheen know about it.

Entertainment Figures Generate Higher Consumer Readership Scores Than Athletes

New York, New York, February 23, 2011 – Although the downside of using celebrity endorsers has been in stark relief in the past few years–think of Brett Favre, Charlie Sheen or Tiger Woods–they provide significant lift to print advertising readership, according to a new analysis from Starch Advertising Research.

Starch analyzed more than 81,000 print ads that appeared in consumer magazines between December 2009 and September 2010.  On average, the ads that contained a celebrity endorser produced 9.4% higher consumer readership than ads without a celebrity endorser.

Print ads containing an entertainment celebrity garnered 15.1% more readership, on average, than ads without a celebrity, while the use of sports celebrities raised consumer readership by 7.5%. Read more

Future of Marketing: Unilever’s Keith W


When Unilever’s Keith Weed thinks about the future of brand building, he points to an Axe-branded phone sold in Latin America.

To Weed, the chief marketing and communication officer at Unilever, modern marketing embraces the convergence of entertainment, media and brands. He reiterated that point several times Tuesday during an interview at the 4A’s Transformation 2011 conference in Austin, Texas.

“We’re going to have to make our brands much more media properties in [their] own right,” said Weed, who was interviewed by MediaLink chairman Michael Kassan. “We . . . have to connect much more with content and make our brands more relevant.” Read more

Ads Worth Spreading winners announced at TED.

Chrysler Born of Fire, Target Kaleidescopic Spectacular, Intel The Chase, Dulux Walls and The World’s Smallest Stop Motion Character Animation from Nokia were among the 10 winners of the first TED Ads Worth Spreading contest. TED, the non profit organization behind the TED Conference and TED Talks, launched Ads Worth Spreading to recognize the best in brand creativity and to raise the standards for advertising online and beyond.

A panel of 24 judges that included ad agency creatives, entrepreneurs, producers, filmmakers and journalists* selected ten overall winners and 14 honorable mentions. Overall, the winning entries tended to carry a broader social message or represent a beyond-spot approach or format. Read more

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