Monthly Archives: December 2010

Hey artists!

Judge Allows Photographer To Sue AFP, Getty, Others Over Use Of Twitpic Photos

photo rulingPhotographer Daniel Morel did not grant media companies a blanket license to publish his pictures of the earthquake in Haiti by linking to them on Twitter, a court has ruled.

The decision, issued this week by U.S. District Court Judge William Pauley III in New York, clears the way for Morel to proceed with a copyright infringement lawsuit against the wire service Agence France Presse, Getty Images and other media companies including CBS and Turner Broadcasting System.

Morel sued Agence France Presse and the other companies for copyright infringement after they allegedly published photos of the earthquake that Morel himself had shot on Jan. 12 — the day of the earthquake — then uploaded to Twitpic and linked to on Twitter. Read more: http://bit.ly/fkIweG


Time Spent on Magazines, Newspapers, Radio Slips in 2010

Father Time wasn’t kind to traditional media in 2010, judging by the latest data from eMarketer: The average amount of time spent with magazines, newspapers and radio dipped compared to 2009.

While magazines and newspapers took the biggest hits, even small declines are ominous for radio, as they continue a trend already in evidence in previous years. These losses are especially noteworthy in light of the overall increase in media consumption, including the Internet.

Senior analyst Lisa Phillips summed up the changes: “Mobile devices will claim more and more media time per day, while TV, print and radio will slowly lose ground to digital media. Those trends have been most apparent with print media in recent years, but are now beginning to show up in TV and radio usage as well.” Read more: http://bit.ly/ek0S33


Poll finds willingness to pay for digital content

The survey found that 21 percent of Internet users had pa... Paul Sakuma / AP

From San Francisco Chronicle

The survey found that 21 percent of Internet users had paid for smart-phone or tablet computer apps.

The Internet has disrupted revenue streams for industries like music and publishing, but a new survey released today gives hope for the future – about 65 percent of American online users have paid for some form of digital content.

The survey by the Pew Research Center also found that the typical Internet user paid about $10 per month for online content, including digital music, software, games and smart-phone apps. The heaviest spenders took the average to $47 per month.

The challenge for businesses that used to rely on selling physical goods, such as a CD or a printed page, continues to be finding the right price to sell the digital versions of their products, said Jim Jansen, the lead researcher for the report. Read more: http://bit.ly/eZROof


10 of the Best (and Worst) Rebrandings of 2010

From Fast Company

Thanks to Gap’s face-plant of a logo revamp, 2010 will go down in the historical ledger as the worst year for brand design since, well, OK, just last year. Still, it’s a damn shame, because the past 12 months have witnessed a raft of branding innovations, from a classed-up packaging concept for Tang to logos that morph across the full spectrum of modern-day media. Here, we’ve compiled eight of the best branding schemes we saw this year. (And, in the interest of objective journalism, we’ve also thrown in a couple that make us want to barf.) Read more: http://bit.ly/h2xlMk


Do advertising strategies consider this fact?

Minorities Over-Index in Multiplatform TV Viewing.

Minorities and Multiplatform TVWhile broadband penetration in general has lagged among Asian, African-American and Hispanic households, these groups are quickly catching up.

They tend, however, to over-index in consumption of multiplatform TV, including TV viewed online and via handheld devices, according to a new study from Horowitz Associates titled “Multiplatform Content and Services: Multicultural Edition.” Read more: http://bit.ly/idItpz


Commercials people didn’t want to fast-forward in 2010

M&M’s, “Cupboard”

 

From New York Post

With TV networks and viewers alike fretting about commercials — you’re not watching enough of them or you’re forced to watch too many — companies are desperate to find that ad campaign that makes you stop and gawk.

According to Nielsen’s list of the Top 10 Best-Liked TV Commercials of the year, six companies have been particularly successful in the endeavor, although they’re probably not the ones you’d expect.

Shockingly absent from the list are media darlings like the Old Spice “The Man Your Man Could Smell Like” ads (which propelled Isaiah Mustafa to fame) and Allstate’s “Mayhem” spots (starring a deadpan Dean Winters). Read more: http://bit.ly/hgcS9e


What is your take on this ruling?

From New York Times

F.C.C. Approves Net Rules and Braces for Fight.

Julius Genachowski, the F.C.C. head, center, with Michael Copps, left, and Robert McDowell.Andrew Harrer/Bloomberg NewsJulius Genachowski, the F.C.C. head, center, with Michael Copps, left, and Robert McDowell.

8:52 p.m. | Updated Want to watch hours of YouTube videos or sort through Facebook photos on the computer? Your Internet providers would be forbidden from blocking you under rules approved by the Federal Communications Commission on Tuesday. But if you want to do the same on your cellphone, you may not have the same protections.

The debate over the rules, intended to preserve open access to the Internet, seems to have resulted in a classic Washington solution — the kind that pleases no one on either side of the issue. Verizon and other service providers would prefer no government involvement. Public interest advocates think the rules stop far short of ensuring free speech. Some Republicans believe the rules are another instance of government overreach. Read more: http://nyti.ms/fBmEYU


More than half are US born

One trillion buying power. Census: Hispanic Population Is Booming

HispanicsWomen

The Hispanic population of the United States is growing by leaps and bounds, outpacing other ethnic groups and the population at large, according to the latest data from the American Community Survey, which is administered alongside the decennial Census.

According to ACS estimates, there are now more than 45.4 million Hispanics living in the U.S., representing 14.6% of the total population of 308 million. That’s twice the number living in the U.S. two decades ago. If current trends continue, the number of U.S. Hispanics will triple to roughly 130 million by 2050, when they will make up one-third of the total population. Read more: http://bit.ly/i6XsT0


One to one marketing on your TV?

Broadcast Still Ad-Attractive, DVR Could Be Helpful.

by David Goetzl, Wednesday, December 22, 2010, 1:15 PM
For media executives, it wasn’t long ago that the “Big Bang Theory” wasn’t a sitcom. A chaos theory held DVRs would usher in such rampant ad-skipping that financials would be in flux. The result: no more shows like the CBS hit.That’s been disproved. Broadcast television — the most at risk because of its reliance on ad money — continues to attract high-spending marketers even as ratings drop.

Networks may still wish DVRs had suffered the fate of the Edsel and just gone away. The devices still aren’t Mustangs, but a couple of events this week indicate DVRs may be a sort of frenemy. Read more: http://bit.ly/gWBRlv


Hispanics not a minority anymore?

Comcast-NBCU deal would create minority networks.

(Reuters) – Comcast Corp (CMCSA.O) will offer new programing targeted at African and Asian Americans if it is allowed to buy a majority stake in General Electric Co’s (GE.N) NBC Universal, the company announced this week in agreements with civil rights groups.

The decision to boost diversity efforts comes as the company awaits approval from the U.S. Justice Department and Federal Communications Commission to complete a proposed merger that would create a combined broadcast, cable, movie studio and theme parks business.

Comcast said in agreements filed with the FCC that it would add four new cable networks either owned or partly owned by African-Americans within eight years.

It would also expand an existing channel carrying Asian-American programing to more markets, or create a new English-language channel that caters to Asian-American interests. Read more: http://reut.rs/gWB83p


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