Monthly Archives: October 2012

Facebook Guidelines

Creative, simple, passion, measurable, shareable = Facebook

Experiential and Social Hold Hands

In the age of digital, humans still need the experiential factor. Imagine building web sites, apps, e-commerce sites, etc. and just using social, online advertising and search to drive traffic to your digital assets. You will be living money on the table. When I started my marketing career and before that, when I worked on entertainment, there were marketing conferences and film markets/festivals. They were a must attend to meet the brand managers, marketers, producers, distributors, buyers, etc. Over a decade has gone by and those events still draw hundreds and thousands of people around the world.

The above refers to B2B. But there are many events that target consumers and you should consider them. There are the usual suspects: music concerts, sports, fairs, etc. If you do your homework, you will find additional events that reach a more local audience and require a lower investment. Given your unique business needs, you may focus at the local, regional or national level. Regardless of the geo targeting, you need to develop an integrated approach with a well calibrated and balanced mix of marketing tactics that provides you with the best possible results.

The key takeaway is that while it is important to build your brand in the digital arena, you still need to focus on building real and live interactions with your customers and prospects. I invite you to read this article from Bryan Boettger on the subject. He elaborates on the Red Bull and Felix Baumgartner jump from space and the concepts of “real” and “live.” Read more 

Marketers: Hispanics Influence Non-Latinos In Brand Choice


This article brings front and center a trend that started a few years back and affected the food, fashion and music industries. I recall reading articles on fashion journals and learning how decisions on color patterns, fabrics and other were being influenced by Hispanics and African American tastes.   Music is another clear sample. African Americans musicians and talent have dictated global trends in the industry. Most recently, there was a wave of Hispanic musicians that crossed over and gained appeal in mainstream America. Performances and songs by Ricky Martin, J-Lo, Shakira, Enrique Iglesias and others reached top positions on radio and TV play.

The latest study from Experian Simmons quantifies the influence that Hispanic lifestyle and culture have had on broader non-Hispanic communities in the U.S.  Read more:

We don’t see things as they are, we see things as we are.

We don’t see things as they are, we see things as we are.

– Anais Nin

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