Monthly Archives: January 2012

Digital Hispanics Are Best Multitaskers.


Several – maybe just about all – advertisers in major media events like the Super Bowl are augmenting their big media commitments with the kind of digital integration that begs the question: can people do more while watching the game, or any TV show, than eat nachos and drink beer?

Specifically, can they be digital multitaskers? An affirmative answer is more likely to happen among Internet-savvy Hispanics, according to the LMX Hispanic study, a yearly poll of 2000 U.S. Hispanic digital respondents by Ipsos MediaCT. Read more:

Hispanics Hit By Economic Woes, Ad Impact

As Spanish-language networks proliferate and tout the buying power of Hispanics, new data shows weak economic indicators among the group versus the general public. At the same time, consumer confidence may be higher.

Research from the Pew Hispanic Center shows that about 59% of Latinos say a member of their household has been out of work and searching for a job in the past year, compared to 51% of the general population.

Furthermore, 75% say their personal finances are in “only fair” or “poor” shape, and 49% say they canceled or delayed a “major purchase” in the last year.  Read more:

Web TV and Online Video Moving Ahead on 2012

Fueled by content, I exited completely energized and inspired from CES 2012. Why? Because every technology provider and hardware manufacturer highlighted their product features and innovations through content; specifically, video content. Listening to Tom Hanks talk about his new Yahoo Web series — and how the format presents limitless opportunities — only added to my excitement. Read more

Digital To Grow 10.9% While Print, Radio Revs Brace For 2012 Declines.

2012 doesn’t hold much hope for some of the main traditional media categories, including newspapers, magazines and radio, judging by the latest advertising forecast from MagnaGlobal, which sees revenue losses for all three media. The declines come amid growing competition from online advertising, as well as continuing economic uncertainty.

Total U.S. radio advertising revenues will decrease 0.8% in 2012, according to MagnaGlobal, which also predicts declines of 5.2% for magazines and 6% for newspapers. These drops are especially noteworthy because MagnaGlobal forecasts overall U.S. advertising growth of 2% to just shy of $150 billion, when Olympic and political advertising are discounted. Including these special categories, total advertising will grow 3.7% to almost $153 billion. Read more:

Super Bowl Videocast Scores Major Ad Dollars

The NFL is asking for sky-high advertising dollars for the streaming videocast of the Super Bowl to be aired on NFL and NBC sites.

The price tag comes to a whopping $55 cost per thousand viewers [CPMs]  — with big existing NFL sponsors getting first crack at buying the game online, according to media-buying executives. One of the NFL’s big sponsorship partners, General Motors, has bought up the car online exclusivity category, according to one executive.

By way of comparison, the traditional TV airing of the Super Bowl is roughly priced at $35 CPM — for an estimated 100 million TV viewers and a $3.5 million per 30-second commercial price tag. The Webcast, also to run on Verizon mobile phones, would run in conjunction with the traditional TV airing on NBC Television Network on February 5. Read more:

YouTube hits 4 billion daily video views

A visitor is seen at the You Tube stand during the annual MIPCOM television programme market in Cannes, southeastern France, October 3, 2011. REUTERS/Eric Gaillard

(Reuters) – YouTube, Google Inc’s video website, is streaming 4 billion online videos every day, a 25 percent increase in the past eight months, according to the company.

The jump in video views comes as Google pushes YouTube beyond the personal computer, with versions of the site that work on smartphones and televisions, and as the company steps up efforts to offer more professional-grade content on the site.

According to the company, roughly 60 hours of video is now uploaded to YouTube every minute, compared with the 48 hours of video uploaded per minute in May.

YouTube, which Google acquired for $1.65 billion in 2006, represents one of Google’s key opportunities to generate new sources of revenue outside its traditional Internet search advertising business. Read more

Content: The New Wave of Launching and Marketing Products?

Move Over, ‘American Idol’: Walmart’s the Next Reality Giant

Marmalade, Dog Shoes, Other Products Jockey to Win Votes for Space on Retailer’s Shelves

By:  Published: January 18, 2012
Having dabbled in everything from financial services to video streaming, Walmart Stores is now trying its hand at producing a reality show — turning the intense competition to get products on its shelves into an online contest with videos and voting.The retailer’s @WalmartLabs e-commerce and social-media R&D unit is today formally launching a “Get on the Shelf” program, inviting companies small and large to submit product ideas along with supporting videos. Consumers will vote on which products they’d like to see make it to Walmart .com or their local Walmart store. The top three vote-getters will be sold on Walmart .com, and a grand prize winner will be featured on the home page for its 50 million monthly unique visitors and in select Walmart stores. Read more

Show Me The Money. Remittances to Mexico rise again after a three-year slump.

Los Angeles Times
Published: Sunday, Jan. 15, 2012 – 12:10 am

LOS ANGELES — Head to 4th Street and Broadway in downtown Los Angeles and you’ll see signs of a labor market on the mend.

At a Continental Currency Services Inc. branch, a check-cashing and money-transfer business, housekeeper Maria Guadalupe Gutierrez waited patiently in line on a recent afternoon to wire $200 to her mother in Chiapas, Mexico.

Gutierrez used to send more before the economy tanked and clients stopped having their houses cleaned as frequently. But things have picked up lately, and she is getting more calls.

“I hope it keeps getting better,” said Gutierrez, 38, before rushing off to finish errands downtown.  Read more here: ttp://

The Rise of Mobile Coupons.


The mobile coupon model that has rapidly taken hold in the Far East and China will migrate to U.S. and Western European markets over the next few years, helping to drive worldwide redemption rates to 8%. Juniper Research is projecting that by 2016, 600 million people will be using mobile coupons as these promotions become an effective tool for consumers and brick-and-mortar retailers.

When tied to the kinds of personal, geotargeted promotions that mobile platforms allow, these promotions can drive traffic into stores in ways that paper and online coupons cannot, Juniper argues in a new report. The total redemption value of mobile coupons will rise from $5 billion in 2011 to $43 billion in 2016. Read more:

%d bloggers like this: