Several – maybe just about all – advertisers in major media events like the Super Bowl are augmenting their big media commitments with the kind of digital integration that begs the question: can people do more while watching the game, or any TV show, than eat nachos and drink beer?
Specifically, can they be digital multitaskers? An affirmative answer is more likely to happen among Internet-savvy Hispanics, according to the LMX Hispanic study, a yearly poll of 2000 U.S. Hispanic digital respondents by Ipsos MediaCT. Read more: http://bit.ly/yHeSh4
As Spanish-language networks proliferate and tout the buying power of Hispanics, new data shows weak economic indicators among the group versus the general public. At the same time, consumer confidence may be higher.
Research from the Pew Hispanic Center shows that about 59% of Latinos say a member of their household has been out of work and searching for a job in the past year, compared to 51% of the general population.
Furthermore, 75% say their personal finances are in “only fair” or “poor” shape, and 49% say they canceled or delayed a “major purchase” in the last year. Read more: http://bit.ly/yMRu1z
Fueled by content, I exited completely energized and inspired from CES 2012. Why? Because every technology provider and hardware manufacturer highlighted their product features and innovations through content; specifically, video content. Listening to Tom Hanks talk about his new Yahoo Web series — and how the format presents limitless opportunities — only added to my excitement. Read more
2012 doesn’t hold much hope for some of the main traditional media categories, including newspapers, magazines and radio, judging by the latest advertising forecast from MagnaGlobal, which sees revenue losses for all three media. The declines come amid growing competition from online advertising, as well as continuing economic uncertainty.
Total U.S. radio advertising revenues will decrease 0.8% in 2012, according to MagnaGlobal, which also predicts declines of 5.2% for magazines and 6% for newspapers. These drops are especially noteworthy because MagnaGlobal forecasts overall U.S. advertising growth of 2% to just shy of $150 billion, when Olympic and political advertising are discounted. Including these special categories, total advertising will grow 3.7% to almost $153 billion. Read more: http://bit.ly/wvzCzE
The NFL is asking for sky-high advertising dollars for the streaming videocast of the Super Bowl to be aired on NFL and NBC sites.
The price tag comes to a whopping $55 cost per thousand viewers [CPMs] — with big existing NFL sponsors getting first crack at buying the game online, according to media-buying executives. One of the NFL’s big sponsorship partners, General Motors, has bought up the car online exclusivity category, according to one executive.
By way of comparison, the traditional TV airing of the Super Bowl is roughly priced at $35 CPM — for an estimated 100 million TV viewers and a $3.5 million per 30-second commercial price tag. The Webcast, also to run on Verizon mobile phones, would run in conjunction with the traditional TV airing on NBC Television Network on February 5. Read more: http://bit.ly/yhDlUM
(Reuters) – YouTube, Google Inc’s video website, is streaming 4 billion online videos every day, a 25 percent increase in the past eight months, according to the company.
The jump in video views comes as Google pushes YouTube beyond the personal computer, with versions of the site that work on smartphones and televisions, and as the company steps up efforts to offer more professional-grade content on the site.
According to the company, roughly 60 hours of video is now uploaded to YouTube every minute, compared with the 48 hours of video uploaded per minute in May.
YouTube, which Google acquired for $1.65 billion in 2006, represents one of Google’s key opportunities to generate new sources of revenue outside its traditional Internet search advertising business. Read more http://reut.rs/xhc2Iu
The mobile coupon model that has rapidly taken hold in the Far East and China will migrate to U.S. and Western European markets over the next few years, helping to drive worldwide redemption rates to 8%. Juniper Research is projecting that by 2016, 600 million people will be using mobile coupons as these promotions become an effective tool for consumers and brick-and-mortar retailers.
When tied to the kinds of personal, geotargeted promotions that mobile platforms allow, these promotions can drive traffic into stores in ways that paper and online coupons cannot, Juniper argues in a new report. The total redemption value of mobile coupons will rise from $5 billion in 2011 to $43 billion in 2016. Read more: http://ow.ly/8lDcO