Corporations and Social Media

The freedom of speech that you find in social media does not fit well under the structured, rigid, time limited and regulated environment that corporate communications departments are.

Corporate advertising and communications among fortune 100 companies is in many cases outsourced and executed under the supervision of the internal corporate teams. However, most plans are developed around a specific strategy that may include new product launch, branding, new stores promotion, etc. These campaigns have a time limit and even though they may integrate several strategies, media and departments, once the term runs out, everything comes to a complete stop.

That is not a conversation. Would you do that to a friend, a customer or relative? Definitely not. You see this people on a regular bases, you talk to them and share information. I guess corporations need to change the model and learn the basic concepts of being part of a social group regardless of where it takes place.

Read this report from Weber Shandwick for more on Social media and corporations http://bit.ly/3uHluw

Radio Business Report/Television Business Report – Voice of the Broadcasting Industry

Radio Business Report/Television Business Report – Voice of the Broadcasting Industry.

New Spanish TV network Estrella TV saw a 16% decline on 3rd Q revenue. The network continues to increase on ratings and covers 67% of the US Hispanic television households.

It clearly targets a segment of the Hispanic market that is not served by the other 3 networks: Univision, Telemundo and Azteca America.

Read the entire article for more information.

TV Execs Agree On Urgent Need For Online Model

TV Execs Agree On Urgent Need For Online Model:
“One size does not fit all was the message from executives discussing the futu…”

Below The Topline: U.S. Hispanics and Acculturation | Nielsen Wire

Below The Topline: U.S. Hispanics and Acculturation | Nielsen Wire.

Acculturation, language, behavior, education, income and shear market size are discussed in this Nielsen piece. By 2050 Hispanics will account for one third of the total population in the U.S.

There are no single answers or strategies to reach this market. Because the Hispanic market is so diverse, a diverse set of strategies is required. Depending on the Hispanic segment you are trying to reach, you will have to adjust the dial of your marketing and media mix.

Citibank Survey Reveals Small Businesses Not Joining Social Media Conversation

Small Businesses Not Joining Social Media Conversation

via Citibank Survey Reveals Small Businesses Not Joining Social Media Conversation.