MTV Studies Millennials In The Workplace: Uses It To Transform Its Own, Maybe Even Yours

Great research piece from the creators of a medium that shaped the trends of the music industry in the 80’s and 90’s and was influential among Boomers.

When it launched to a generation of baby boomers in the early 1980s, the “M” in MTV stood for “music” — but based on some new research, the letter now stands more for “Millennials,” the generation that is reshaping today’s consumer and media markets, and even MTV itself. While it’s no surprise that the Viacom network has been refocusing on the current youth market, it’s also allowing today’s youth to refocus MTV, both from the outside in, and the inside out.

On the outside, MTV has just completed one of the most in-depth studies of the work habits of Millennials, the findings of which may surprise some. On the inside, it is using that research — and some seemingly counterintuitive organizational strategies — to transform its own workplace, in an effort to remain relevant with a generation MTV believes will reshape everything about, well, everything. Read more:


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