Panel: Marketers Look To Integrate OOH Efforts
Out of Home presents a great opportunity for brands looking to integrate with mobile. This article highlights how OOH has played a central role for Calvin Klein’s branding efforts. Other marketers are looking to generate sales via this media and that may prove a challenge but not impossible. Further, the growth of smart phones opens a door to start conversations via social media, SMS or other.
For some brands, I would even venture to offer cash rewards upon activation from an OOH source.
Read the article for more information.