Monthly Archives: December 2009

MediaPost Publications Panel: Marketers Look To Integrate OOH Efforts 12/10/2009

Panel: Marketers Look To Integrate OOH Efforts

Out of Home presents a great opportunity for brands looking to integrate with mobile. This article highlights how OOH has played a central role for Calvin Klein’s branding efforts. Other marketers are looking to generate sales via this media and that may prove a challenge but not impossible.   Further, the growth of smart phones opens a door to start conversations via social media, SMS or other.

For some brands, I would even venture to offer cash rewards upon  activation from an OOH source.

Read the article for more information.

via MediaPost Publications Panel: Marketers Look To Integrate OOH Efforts 12/10/2009.


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