Monthly Archives: July 2009

Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most | Nielsen Wire

90% of people around the world trust recommendations from someone they know and 70% refer to online posts! Read the entire article from Nielsen

Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most | Nielsen Wire

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Interactive Marketing Will Cannibalize Traditional Channels: Forrester

There’s bad news for those who sell traditional marketing channels: Six in ten marketers surveyed by Forrester Research Inc. will increase their interactive marketing budgets by shifting funds from traditional media.

Read the whole article


What McDonald’s, HP, Virgin America, and Walmart Have in Common

Posted by: David Kiley on July 13

By Pete Krainik
Founder of The CMO Club

People ask me all the time about the success of McDonalds, HP, Virgin America, and Walmart with new products and services, and their ongoing buzz. For me one key factor is the strength of their marketing leadership and the fact that their CMOs have an active seat at the C-Level table.

No surprise then that gaining this seat is always a big topic of chatter at The CMO Club website and events. What can you do to make sure you obtain and keep your seat at the table? Based on our recent research, the secret to earning a seat at the table is to go beyond branding and lead generation and help the business make decisions that create customer value.

I enlisted the help of Mark Bonchek, a long time friend and Founder of Truman Company, to speak with CMOs in the club these past few months on this topic of earning a seat at the table. In all of these conversations with leading CMOs, three key practices emerged over and over again:

(1) Think like a CFO
(2) Speak business, not marketing
(3) Be the voice of your customer

Read the whole story


Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most | Nielsen Wire

90% of people around the world trust recommendations from someone they know and 70% refer to online posts! Read the entire article from Nielsen.

Read more


What McDonald’s, HP, Virgin America, and Walmart Have in Common

Posted by: David Kiley on July 13

By Pete Krainik
Founder of The CMO Club

People ask me all the time about the success of McDonalds, HP, Virgin America, and Walmart with new products and services, and their ongoing buzz. For me one key factor is the strength of their marketing leadership and the fact that their CMOs have an active seat at the C-Level table.

No surprise then that gaining this seat is always a big topic of chatter at The CMO Club website and events. What can you do to make sure you obtain and keep your seat at the table? Based on our recent research, the secret to earning a seat at the table is to go beyond branding and lead generation and help the business make decisions that create customer value.

I enlisted the help of Mark Bonchek, a long time friend and Founder of Truman Company, to speak with CMOs in the club these past few months on this topic of earning a seat at the table. In all of these conversations with leading CMOs, three key practices emerged over and over again:

(1) Think like a CFO
(2) Speak business, not marketing
(3) Be the voice of your customer

Read the entire story


CMOs Say Budgets Cut By 20% Or More: Forrester

CMOs Say Budgets Cut By 20% Or More: Forrester

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Interactive Marketing Will Cannibalize Traditional Channels: Forrester

Interactive Marketing Will Cannibalize Traditional Channels: Forrester

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The Power of Women & Hispanic Moms

I was at the last day of the LATV festival today and one of the items that caught my attention was a comment by a presenter on the fast growth of women as players of casual online games.

This reminded me of a person that I met online via a social network. It started in one platform and soon found her on another platform and in no time, we crossed paths at an event.  She is a mother, a wife, a business women  and a brand evangelist. Look her up: Jessica Gottlieb.

Yesterday,   another friend, Cynthia Nelson,  published a related article  and here it is.

How To Build Mom Brand Evangelists

by Cynthia Nelson, Yesterday, 12:30 PM

It’s no big news that moms are word-of-mouth mavens. From the beginning of time, women have been the communicators and the central point of all things home and family.Luckily for advertisers, women have many facets (think diamond) that influence her ability to be a sparkling evangelist for a particular brand, product or service. The role of wife, mother, sister, aunt, chef, chauffeur, maid, teacher, referee, family CFO, PTA volunteer, and nurse all play a part in the products that she engages with at a particular life stage and how the success or failure is communicated to her peers.

Read the entire article


The Glass is Half Full

Great article that I would like to share with you on opportunities that you can capitalize with a strategy that recognizes the reality of the market.

Source: MediaPost Publications.

Market Focus: Band of Hermanos

by Liz Tascio, Monday, June 1, 2009, 12:00 AM

There is a hope for the ailing media economy

Amid the general downturn of everything, here’s some good news: Hispanics rocketed ticket sales of Fast and Furious so high on its opening weekend that Variety took note. Hispanics were 46 percent of the audience, Variety reported, for a domestic opening of $72.5 million, second only to The Dark Knight. The editor of the Spanish-language daily El Diario La Prensa was swept up in incredulous media interviews because the paper’s circulation actually grew during two of the past three years. And Univision says it’s seeing double-digit sales growth for marketers who advertise to Hispanics.

Read the whole article

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The Power of Women & Hispanic Moms

I was at the last day of the LATV festival today and one of the items that caught my attention was a comment by a presenter on the fast growth of women as players of casual online games.

This reminded me of a person that I met online via a social network. It started in one platform and soon found her on another platform and in no time, we crossed paths at an event. She is a mother, a wife, a business women and a brand evangelist. Look her up: Jessica Gottlieb.

Yesterday, another friend, Cynthia Nelson, published a related article and here it is.

How To Build Mom Brand Evangelists

by Cynthia Nelson, Yesterday, 12:30 PM

It’s no big news that moms are word-of-mouth mavens. From the beginning of time, women have been the communicators and the central point of all things home and family.Luckily for advertisers, women have many facets (think diamond) that influence her ability to be a sparkling evangelist for a particular brand, product or service. The role of wife, mother, sister, aunt, chef, chauffeur, maid, teacher, referee, family CFO, PTA volunteer, and nurse all play a part in the products that she engages with at a particular life stage and how the success or failure is communicated to her peers.

Read the entire article


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