Category Archives: Media

ABC, FOX & NBC Launch Latino Channels

The level of activity among U.S. broadcasters trying to reach the U.S. Latino market are a clear indicator of the value  this market has. Hispanics are a vibrant community, 50 million plus strong and a trillion dollars worth of purchasing power. The strategies that broadcasters have taken include partnerships with Latin channels or content producers and channels on Spanish and English language.

ABC partnered with Univision to launch a English language news and lifestyle channel. Fox partnered with RCN, a content producer and broadcaster from Colombia, to launch MundoFox a Spanish language channel and NBC is leveraging its news resources and ownership of Telemundo to launch the site NBCLatino.

The new channels are an addition to several stations that are already active in the space.

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Video Continues to Grow

There is no doubt that the proliferation of devices like tablets and smart phones are responsible for the increased consumption of video as well as its mobilization. According to Ooyala’s report, people are watching more videos on their tablets and mobile devices, and for longer periods. The overall share of time watched on smartphones grew by 41% last quarter. The share of time watched on tablets grew by 32%. Read more.


Netflix Surpasses Apple In Online Movies

Impressive growth in the online video space based on this article that reviews subscriptions and transactions of online movies. The market doubled revenue on 2011 and will do the same on 2012.  Read more


Where is Rob and Friends?

The Rob I’m referring to is Rob Schneider and his friends are the cast of his show on CBS. The TV series with a cast of leading Latino entertainers was canceled by the network.

There is something wrong with the Latino community and interest groups when they cry for more representation in the media but then fail to support shows that got to air on national television. This show had a cast that was over 90% Latino and in English language. What happened?

My take, it’s not about the cast only, it is about stories and concepts that resonate among the largest possible audiences. Nielsen and the rating system have a saying. Then there is also the issue of the power that TV network’s czars have to cancel a show that may not resonate with their realities.

Read this article from the Huff Post for more information. http://huff.to/Ke2u6Y


Hispanics Use Social Media More – But Share Less

We have seen many reports that highlight the fact that Hispanics over index the general population on the consumption of digital media including mobile platforms. However, this research by uSamp  that sampled 650 adults points out that they don’t share online as much as they consume.  I look forward to research that explains the why’s. In the interim, I have a couple of hunches.

One looks at what we saw a few years back with television commercials that were translated versions of the English spots. Results were not in the range of what advertisers expected. Savvy marketers invested on the production of spots that used cultural elements as well as Hispanic actors. The results improved so dramatically that now most advertisers invest on the the production of TV spots that are in culture and mirror the Hispanic population.

The second focuses on the size of the total internet population and the portion that corresponds to Hispanic users. Hispanics are a fraction of that total population therefore, they only contribute a smaller portion of the total. In the future, as we combine one and two, we will see more culturally relevant content being uploaded as well as more Hispanics using the internet not just as passive viewers but as active participants, sharing content, reviews and other information. Read the report here http://bit.ly/HU48c5


Language not an issue anymore!

As increases on budgets allocated to reach Hispanics in the U.S. continues to grow, new information and research show that online and mobile need to be in the media mix. The generations of U.S. born Latinos are English dominant or bilinguals and in many cases English is the only language they speak. As a result, networks are scrambling to reach them via new channels, new platforms, and in many cases on English.  The article from Variety (below) gives you an outline of the most recent activity in this field.

'Q'Viva'

Networks target fast-growing Hispanic aud

$88 million in new business for Spanish-Language TV in 2011-12
By ANNA MARIE DE LA FUENTE

The race is on to capture the U.S. Hispanic market, with mainstream networks and their Hispanic counterparts battling for primacy. The result is an increasing cross-pollination of programs and a proliferation of networks, with Fox, Lionsgate and NBCU among those joining Hispanic allies to find and produce content aimed at the largest and fastest-growing minority group in the U.S.

New Hispanic channels are emerging, some in Spanish, some in English, in a bid to appeal to a mix of generations and language preferences that can exist under one Latino roof: The latest census reveals that of the 50.5 million Hispanics in the U.S., 30% are Spanish-dominant while the rest are either English-speaking or bilingual. Read more http://bit.ly/H9wexd


Across the board, 83.8% of the U.S. Internet audience viewed online video in February.

YouTube

Numbers for video views as well as percentage of total online population continues to increase in the U.S. This highlights the trend of more and more people going online to find and watch entertainment and other videos. The trend is more marked among younger audiences. This article from “Online Media Daily” tells us more and provides information for the current market leaders. UGC still generates views but the sites providing high end and curated content are the advertisers favorites.

Hulu Tops In Video Ads

Thanks to YouTube, Google still dominates online video. Video advertising is a different story. Hulu and its premium content now attract the bulk of video ad impressions — more than 1.5 billion in February alone, according to new data from comScore.

By contrast, Google sites (including YouTube) generated about 1.1 billion video ads during the month.

Trailing Hulu and Google, Adap.tv generated 706 million video ad impressions in February, followed by BrightRoll Video Network with 683 million, and Specific Media with 611 million impressions. Read more: http://bit.ly/GI0PjL


Post #George Lopez. Conan’s Contract Extended-2014. Even w/low ratings. Strong digital presence cited by TBS

ConanObrien

Despite ratings that have fallen since his late 2010 debut, Turner has extended the contract of TBS late-night host Conan O’Brien through April 2014. O’Brien does have appeal among advertisers looking to reach a young male audience and helps drive Turner’s efforts to command higher affiliate fee payments from cable/satellite/telco TV operators.

Turner also suggested that gauging “Conan’s” success simply through linear TV ratings is shortsighted. The show generates added viewing via DVRs and digital platforms and sparks interaction via platforms, such as the Turner-operated (and ad-supported) TeamCoco.com. Read more:  http://bit.ly/xKv3t7


Why a Univision-ABC Partnership Might Make Sense

Interesting analysis on the New York Times on the partnership of ABC and Univision.

A long-brewing business plan between Univision and the Walt Disney Company’s ABC News division to start an English-language cable news channel has been made public. Though no announcement appears to be imminent, the television-news industry is now abuzz over the possibilities.

Here’s why the deal might make sense: Read More http://nyti.ms/AFfg9X


Disney, Univision may launch English-language cable news channel

Does this sound like news?

Walt Disney Co. and Univision Communications Inc., the nation’s leading Spanish-language broadcaster, are in talks about launching an English-language cable news channel, according to a person familiar with the matter.

A new 24-hour channel would represent a move by both companies to enter new territory. Disney’s ABC News could compete for viewers with established round-the-clock cable news operations, such as News Corp.’s Fox News, Time Warner Inc.’s CNN and Comcast Corp.’s MSNBC. Until now, ABC has shown little appetite for joining the cable news wars. Univision, meanwhile, could use the news channel as another platform to reach English-speaking Latino viewers.

The discussions were first reported Monday by the Wall Street Journal. But no deal is imminent, the knowledgeable person said.

A Univision spokeswoman declined to comment, as did an ABC spokesman.
http://lat.ms/ArhvJn


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