Monthly Archives: February 2012

More Seniors Watching.TV Ratings: Oscars Post Modest Gains With Billy Crystal

Didn’t you know that people gravitate to their own in the media they watch.

Via the Hollywood Reporter.

Billy Crystal Oscars Stage Host - H 2012

The Academy Awards are poised for some ratings growth this year, despite largely negative reviews and plenty of expected wins.

Fast affiliate ratings give the broadcast’s a smaller showing among adults 18-49 over 2011, posting a 10.7 demo rating. That’s even with last year’s preliminary rating but one tenth shy of the final.
And while Billy Crystal’s crowd may have skewed slightly older, it was almost certainly larger. Early viewership returns put the nearly three-hour broadcast at 39.3 million viewers. That’s a 4 percent bump over last year’s 37.9 million final.

Hollywood Reporter

Do you remember when you communicated overseas via a fax machine?

What about now?

Well, we know people that live or travel around the entire world and they may not check email but for sure they will post and look at social media updates. Read the article bellow for more on the topic.

According to a recent conducted in-depth study on the usage of social media in fast-growing corporations by The Center for Marketing Research at the University of Massachusetts Dartmouth, the Inc. 500 (the fastest-growing private U.S. companies compiled annually by Inc. Magazine) was outpacing the revenue based Fortune 500 in their use of social media.

In 2007, research showed that 8% of the Fortune 500 companies were blogging compared to 19% of the Inc. 500. This trend continued in 2008, 2009 and 2010 with half of the Inc. 500 blogging and only 23% of the Fortune 500 in 2010. The new data shows adoption of blogging is declining for the first time since 2007 among the Inc. 500 companies, and may have peaked as a primary social media tool in the US business world. Read more:

Post #George Lopez. Conan’s Contract Extended-2014. Even w/low ratings. Strong digital presence cited by TBS


Despite ratings that have fallen since his late 2010 debut, Turner has extended the contract of TBS late-night host Conan O’Brien through April 2014. O’Brien does have appeal among advertisers looking to reach a young male audience and helps drive Turner’s efforts to command higher affiliate fee payments from cable/satellite/telco TV operators.

Turner also suggested that gauging “Conan’s” success simply through linear TV ratings is shortsighted. The show generates added viewing via DVRs and digital platforms and sparks interaction via platforms, such as the Turner-operated (and ad-supported) Read more:

Comcast Strikes Indy Network Deal: Rodriguez’s “El Rey” is in


If you are “Desperado,” live in “Sin City,” with a “Machete” and have “Spy Kids” you get a network deal!

As part of its agreement to acquire a majority stake in NBCUniversal, Comcast has announced the first in a series of distribution deals for independently owned networks.

The first four include networks headed up by entertainment entrepreneurs Earvin “Magic” Johnson, Sean “Diddy” Combs, Robert Rodriguez, and Constantino “Said” Schwarz. All will be put on Comcast’s digital basic tier of service.

El Rey will be a new Hispanic-American network, coming from film director Robert Rodriguez, positioned as an entertainment network in English for Latino and general audiences. There will be a mix of reality, scripted and animated series, movies, documentaries, news, music, comedy, and sports programming. It will start January 2014 on Comcast. Read more:

Why a Univision-ABC Partnership Might Make Sense

Interesting analysis on the New York Times on the partnership of ABC and Univision.

A long-brewing business plan between Univision and the Walt Disney Company’s ABC News division to start an English-language cable news channel has been made public. Though no announcement appears to be imminent, the television-news industry is now abuzz over the possibilities.

Here’s why the deal might make sense: Read More

Affection Favors Southwest, Google, Dove

Who do you like?


In the ephemeral world of brand affection, which isn’t necessarily reflected in sales volume, Southwest Airlines, Google and Dove are big winners. But there are differences when it comes to gender. Women, it seems, favor Hallmark, Kohl’s, Lexus, Target, Neutrogena, and Crest. Gentlemen prefer not blondes, but Cadillac, BMW, Apple, Sharp, and GE.

These are the results from neuro-research firm Buyology and uSamp’s second annual study on affection, “Most Desired Brands in the U.S.” The study purports to quantitatively type and measure consumer relationships with brands based on non-conscious connections. Read more:

The Season Has Began on Many Screens Post Game: Second Screens Move On to The #Grammys

Show me the goods on my own time.


After some ambitious second-screen programs around last Sunday’s Super Bowl, mobile content programmers are moving quickly into awards season. For some of these companies, the big game was just a kickoff to a run of live TV events that seem tailor-made for smartphone and tablet complements.

In a world of on-demand and time-shifted TV consumption, awards shows are among the remaining mass media live events that cater to synchronized “second screening.” Next up: Sunday’s Grammy Award ceremony.

Event on-air host CBS and the Recording Academy recently launched a cross-platform multimedia extravaganza to generate buzz for the record awards this Sunday. Grammy Live will offer three days of videos and social media chatter in advance of Sunday’s telecast. Read more:

Disney, Univision may launch English-language cable news channel

Does this sound like news?

Walt Disney Co. and Univision Communications Inc., the nation’s leading Spanish-language broadcaster, are in talks about launching an English-language cable news channel, according to a person familiar with the matter.

A new 24-hour channel would represent a move by both companies to enter new territory. Disney’s ABC News could compete for viewers with established round-the-clock cable news operations, such as News Corp.’s Fox News, Time Warner Inc.’s CNN and Comcast Corp.’s MSNBC. Until now, ABC has shown little appetite for joining the cable news wars. Univision, meanwhile, could use the news channel as another platform to reach English-speaking Latino viewers.

The discussions were first reported Monday by the Wall Street Journal. But no deal is imminent, the knowledgeable person said.

A Univision spokeswoman declined to comment, as did an ABC spokesman.

Google action during the Super Bowl

new york giants celebrating super bowl win
Via Business Insider.

Celebrities and pets perform on Super Bowl ads

The 2012 Super Bowl was a mix of characters including the animal kind. What did they all have in common: mass appeal, stir emotions and the ability to drive traffic to the micro sites. Other brands appealed to crowd sourcing for the creation of the ads and run user generated ads. Doritos was in the later category. The article bellow provides more details on this mix bunch of ads.

Doritos, M&Ms Trump Celebrities To Deliver Top Super Bowl Ad Ratings


Doritos’ consumer-generated ads featuring a dastardly dog and a flying baby triumphed over a parade of celebrity-driven spots to win Brand Bowl 2012.

Hosted by Boston-based agency Mullen and, Brand Bowl monitored 400,000 Twitter comments about the more than 50 commercials during the Super Bowl and ranked them according to the volume of chatter they created and their popularity.

Doritos’ annual “Crash the Super Bowl” campaign involves consumer-created spots and people voting online that get to run on air during the game. One of the Doritos commercials this year involved a Great Dane bribing a man with Doritos after he sees the dog burying the family cat. In the other, a grandmother slingshots a baby in a swinging seat to snag a bag of Doritos from a boy in a tree fort.  Read more: 

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