Despite ratings that have fallen since his late 2010 debut, Turner has extended the contract of TBS late-night host Conan O’Brien through April 2014. O’Brien does have appeal among advertisers looking to reach a young male audience and helps drive Turner’s efforts to command higher affiliate fee payments from cable/satellite/telco TV operators.
Turner also suggested that gauging “Conan’s” success simply through linear TV ratings is shortsighted. The show generates added viewing via DVRs and digital platforms and sparks interaction via platforms, such as the Turner-operated (and ad-supported) TeamCoco.com. Read more: http://bit.ly/xKv3t7
If you are “Desperado,” live in “Sin City,” with a “Machete” and have “Spy Kids” you get a network deal!
As part of its agreement to acquire a majority stake in NBCUniversal, Comcast has announced the first in a series of distribution deals for independently owned networks.
The first four include networks headed up by entertainment entrepreneurs Earvin “Magic” Johnson, Sean “Diddy” Combs, Robert Rodriguez, and Constantino “Said” Schwarz. All will be put on Comcast’s digital basic tier of service.
El Rey will be a new Hispanic-American network, coming from film director Robert Rodriguez, positioned as an entertainment network in English for Latino and general audiences. There will be a mix of reality, scripted and animated series, movies, documentaries, news, music, comedy, and sports programming. It will start January 2014 on Comcast. Read more: http://bit.ly/AmBv83
Interesting analysis on the New York Times on the partnership of ABC and Univision.
A long-brewing business plan between Univision and the Walt Disney Company’s ABC News division to start an English-language cable news channel has been made public. Though no announcement appears to be imminent, the television-news industry is now abuzz over the possibilities.
Here’s why the deal might make sense: Read More http://nyti.ms/AFfg9X
Who do you like?
In the ephemeral world of brand affection, which isn’t necessarily reflected in sales volume, Southwest Airlines, Google and Dove are big winners. But there are differences when it comes to gender. Women, it seems, favor Hallmark, Kohl’s, Lexus, Target, Neutrogena, and Crest. Gentlemen prefer not blondes, but Cadillac, BMW, Apple, Sharp, and GE.
These are the results from neuro-research firm Buyology and uSamp’s second annual study on affection, “Most Desired Brands in the U.S.” The study purports to quantitatively type and measure consumer relationships with brands based on non-conscious connections. Read more: http://bit.ly/A7g3Bi
Show me the goods on my own time.
After some ambitious second-screen programs around last Sunday’s Super Bowl, mobile content programmers are moving quickly into awards season. For some of these companies, the big game was just a kickoff to a run of live TV events that seem tailor-made for smartphone and tablet complements.
In a world of on-demand and time-shifted TV consumption, awards shows are among the remaining mass media live events that cater to synchronized “second screening.” Next up: Sunday’s Grammy Award ceremony.
Event on-air host CBS and the Recording Academy recently launched a cross-platform multimedia extravaganza to generate buzz for the record awards this Sunday. Grammy Live will offer three days of videos and social media chatter in advance of Sunday’s telecast. Read more: http://bit.ly/y0znIB
Does this sound like news?
Walt Disney Co. and Univision Communications Inc., the nation’s leading Spanish-language broadcaster, are in talks about launching an English-language cable news channel, according to a person familiar with the matter.
A new 24-hour channel would represent a move by both companies to enter new territory. Disney’s ABC News could compete for viewers with established round-the-clock cable news operations, such as News Corp.’s Fox News, Time Warner Inc.’s CNN and Comcast Corp.’s MSNBC. Until now, ABC has shown little appetite for joining the cable news wars. Univision, meanwhile, could use the news channel as another platform to reach English-speaking Latino viewers.
The discussions were first reported Monday by the Wall Street Journal. But no deal is imminent, the knowledgeable person said.
A Univision spokeswoman declined to comment, as did an ABC spokesman.
The 2012 Super Bowl was a mix of characters including the animal kind. What did they all have in common: mass appeal, stir emotions and the ability to drive traffic to the micro sites. Other brands appealed to crowd sourcing for the creation of the ads and run user generated ads. Doritos was in the later category. The article bellow provides more details on this mix bunch of ads.
Doritos, M&Ms Trump Celebrities To Deliver Top Super Bowl Ad Ratings
Doritos’ consumer-generated ads featuring a dastardly dog and a flying baby triumphed over a parade of celebrity-driven spots to win Brand Bowl 2012.
Hosted by Boston-based agency Mullen and Boston.com, Brand Bowl monitored 400,000 Twitter comments about the more than 50 commercials during the Super Bowl and ranked them according to the volume of chatter they created and their popularity.
Doritos’ annual “Crash the Super Bowl” campaign involves consumer-created spots and people voting online that get to run on air during the game. One of the Doritos commercials this year involved a Great Dane bribing a man with Doritos after he sees the dog burying the family cat. In the other, a grandmother slingshots a baby in a swinging seat to snag a bag of Doritos from a boy in a tree fort. Read more: http://bit.ly/xFZ8EN