This research piece highlights the ROI potential for strategies that integrate the mobile platform with our new product: Transit TV. A 13 week campaign can generate 84,000,000 impressions and according to the research piece, 37% are open to receiving alerts for a sale. The holiday season is approaching. How about delivering the address for the nearest store with a discount coupon and the bus fair to take them to the store and back home. All of this on a turn key proposition that only requires a TV spot.
In addition, consider geo- targeting to leverage retail locations, from restaurants and bars to music and electronics.
Here is the research piece.
by Jack Loechner,
Of those interested in receiving alerts, 53% would be at least somewhat interested in being notified about restaurant specials around them.In addition, about 2-in-5 of these adults would like to receive alerts about sales for: Movie/event tickets 43% Weather information 39% Clearance or liquidation sales 37%)
About another 3-in-10 of these adults would want to be alerted about:
- Pizza (31%) Clothes (30%)
- Fast food (27%)
About one quarter would want to be notified about:
- Electronics (25%)
- Music (24%)
- Happy hour specials or bar and night club offers (21%)