By Steve Olenski
Findings from a recently released report show that online ads appearing “above the fold” are nearly seven times more effective at generating a click through than those appearing “below the fold” and that the more times someone sees an ad the more likely they are to click through and take action.
The report, issued by Casale Media, was based on their analysis of nearly two billion ad impressions which were generated during the 1Q 2011. Titled “The Link Between Ad Placement & Performance,” the report found…
Much like the age old real estate axiom, it’s all about location, location, location. Read more here http://bit.ly/oLThl9
Newer outdoor ads drive more dollars from traditional to digital media
eMarketer forecasts a fairly rosy outlook for outdoor advertising spending in the US, which is predicted to rise from $6.1 billion in 2010 to $6.4 billion this year and $7.6 billion by 2015. Growth in this area is supported by the continued relevance of outdoor to the daily lives of consumers as well as the growing share of spending devoted to newer forms of outdoor ads that are themselves digital media.
According to research from the Digital Place-based Advertising Association (DPAA), more than three-quarters of US media planners will incorporate digital place-based advertising in their marketing plans this year. That’s up more than 10 percentage points from 2010. By next year, it’s expected that 86.3% of media planners will be using digital out-of-home for marketing. read more here http://bit.ly/DigOOH
Facebook Delivers Ads. http://bit.ly/lQJBvH
Your best brand evangelists: Staff Loyalty Propels Apple. http://bit.ly/lfDhPD
Will PC’s become extinct? The Tablet Takes Over, Sort Of.
You need to Unplug. Digital Overload. http://bit.ly/gxfGtR
Cycle starts online: In-Store Sales Begin at Home. http://on.wsj.com/hHsBoI
Media Recovering; Here’s 2010 Wrap. http://bit.ly/dXDQCc
More on branded entertainment: ESPN and MasterCard Put Focus on ‘Futbol’ http://nyti.ms/h7Iy4e
Show me more money!
Facebook wants to make daily deals more social