Gender and Age Consumption Differs in Evolving Media Usage Patterns

According to a new consumer trend report from TargetCast tcm, among American adults between the ages of 18-64, the future of traditional media, particularly newspapers, magazines and radio, is challenged by the rapid migration of hard-to-reach consumer groups to digital alternatives. However, when it comes to purchase influence on consumers, traditional media remains more influential when compared to digital advertising.
The study reveals a divide between men and women in how each gender engages with traditional media, and illustrates how a generational divide is affecting purchase influence among adults.
Read the report


About Ivan Cevallos

Blogger, entrepreneur, strategist, and digital producer. View all posts by Ivan Cevallos

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