Coupon Availability Determines the Purchasing Decisions for Nearly a Third of Americans, According to the Second Annual Study of Consumer Coupon Behavior Commissioned by RetailMeNot.com
Melbourne, Australia � September 29, 2008 � The results of the Second Annual Benchmark Survey on Consumer Coupon Behavior commissioned by RetailMeNot.com, the web’s leading consumer destination for coupons, discounts and promotional codes for merchandise, groceries, travel and services, and conducted by Harris Interactive�, were released today. The survey found that the use of coupon websites is on the rise, most notably among the highest education and income brackets. In addition, the survey found that coupons are the deciding factor in the purchases of a growing number of consumers. The survey, which polled 2,175 online adults 18+ within the United States, measured trends in online shopping and coupon usage.
The survey found that consumers are continuing to spend less in the current economy. Nearly half of online adults (45%) plan to spend less money on gifts this holiday season compared to last holiday season, the same percentage as in 2008, indicating a consistent, significant downward trend in spending. To save money, 62% of online adults look for coupons for online stores, and 12% never make a purchase without checking an online coupon website first, a notable jump from 8% last year.