Acculturation, language, behavior, education, income and shear market size are discussed in this Nielsen piece. By 2050 Hispanics will account for one third of the total population in the U.S.
There are no single answers or strategies to reach this market. Because the Hispanic market is so diverse, a diverse set of strategies is required. Depending on the Hispanic segment you are trying to reach, you will have to adjust the dial of your marketing and media mix.