Twitter is growing up and as all successful online companies started TV adverting to reach wider audiences. I should note that a NASCAR race was the best vehicle. Is twitter going main stream? Read more. http://cnet.co/LfKS9F
Mainstream Media Still Drives Discussion on Twitter.
We have new technologies and media but the conversations are still generated by the traditional sources.
As Twitter’s popularity has increased so too has the tendency to use it as a success and/or relevancy meter.
With that in mind Klout, the online influence measuring blog, has analyzed the online content from Twitter over the past year, to come up with the overall most influential Twitter trends. Read more: http://read.bi/fxgKat
So what is the ROI?
#Twitter Usage: What’s In 8 Percent? http://bit.ly/foROZU
Despite design overhauls, big media partnerships, and more star power than a telethon, Twitter remains a largely niche American pastime.
How People REALLY Use #Twitter. http://read.bi/eQI38A
72% use it for personal updates
I was at the last day of the LATV festival today and one of the items that caught my attention was a comment by a presenter on the fast growth of women as players of casual online games.
This reminded me of a person that I met online via a social network. It started in one platform and soon found her on another platform and in no time, we crossed paths at an event. She is a mother, a wife, a business women and a brand evangelist. Look her up: Jessica Gottlieb.
Yesterday, another friend, Cynthia Nelson, published a related article and here it is.
How To Build Mom Brand Evangelists
It’s no big news that moms are word-of-mouth mavens. From the beginning of time, women have been the communicators and the central point of all things home and family.Luckily for advertisers, women have many facets (think diamond) that influence her ability to be a sparkling evangelist for a particular brand, product or service. The role of wife, mother, sister, aunt, chef, chauffeur, maid, teacher, referee, family CFO, PTA volunteer, and nurse all play a part in the products that she engages with at a particular life stage and how the success or failure is communicated to her peers.
Read the entire article
We are going through a period where media and communication models that have been used to deliver messages to consumers at eroding at a rapid pace. That in combination with the transfer of control from marketers to consumers has left traditional media and the echo system they support wondering what to do next. The shift is taking place among all segments of the population. This is both a tread and an opportunity for companies that develop new communication models and understand the role consumers play in a brand’s strategy under the new paradigm. There is no magic potion but the answer lays on a good understanding of the basics: know your target and how your product or service satisfies a specific need in the target.
Confronted with these changes, marketers can not use the same strategies they have used for the last 30 years. It is not about old or new media, it is about the role consumers have taken as creators of content whose distribution is facilitated by technology. This content can be in the form of a consumer complaining about your product and notifying the entire network in Facebook or all their followers in twitter. So brands listen up to what consumers have to say and use the same technology to empower your brand evangelizers.
The common denominator here is that the same technology consumers use to communicate is available to brands and they can identify trends and truthfully engage audiences in a conversation. You may not have the entire resources in house and need to bring them on board or outsource. There is no single formula for success. What can make a difference is the preparation of your internal resources along with a strategy that was derived from research and arrives at the intersection of a clearly defined consumer profile and how your product or service satisfies a specific need.