Tag Archives: twitter

Email Generates More Conversions Than Social

Email Delivers Results

Email Delivers Results

In less than two months I found two different articles that presented research findings on the topic of online influence results of email and social channels. Given the amount of buzz that sites like Twitter and Facebook receive, combined with the amount of users they have, I imagine they would be the conduits for most online influence when it comes down to new business sources.

Well, the results are in and for second time in less than 60 days, email provides the best bottom line results. According to research from SocialTwist, email provided the best conversion among leads generated from social and email channels.  In their findings, email far excelled at conversion: from the 300,000 conversions to new customers, 50.8% were reached via email, compared to 26.8% for Twitter and 22% for Facebook. Read the entire article http://bit.ly/12tOAlY

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Digital Highlights – July 2013

July highlights in the digital space include the power of email when it comes to sales, the fact that Millennials still relay on search to discover things online, and the continued growth of video.

Marketing company Custora’s findings bring into perspective the effectiveness of one particular channel when it comes down to sales. According to their report, in the last 4 years, online retailers have quadrupled the rate of customers acquired through email to nearly 7 percent. That beats the results on social platforms. Product sales on Facebook have been flat for the last year.

The same report found that clients that came via organic and paid search were more than 50 percent more valuable than average, they were more likely to shop more and spend more.

A recent survey of Telefonica that researched 1000 Millennials found that in the social media age, this segment of the population still uses old fashion online search. More than half used a search engine to find information on restaurants, nightlife, entertainment and services.

According to the same report, Millennials use the internet as the preferred source of information versus social media. On the commerce side, 24% of Millennials have used a web site with a  daily deal in the last six months.

Ooyala’s latest report indicates that TV audiences are getting a fix of their favorite shows via their tablets and smart phones. This audience rose 19% over last quarter and now accounts for 10% of all views. Further, tablets are the dominant players of long form contact.

The consumption of video on portals like Youtube is also on the rise. This opens the doors for more companies that use content marketing via video and can integrate on screen e-commerce to leverage and monetize this trend. Several vendors have e commerce services that allow you to transact while watching a video that features the product. And according to a Youtube spokesperson 40% of Youtube videos are coming from mobile devices.


Twitter Does TV

Twitter is growing up and as all successful online companies started TV adverting to reach wider audiences. I should note that a NASCAR race was the best vehicle. Is twitter going main stream? Read more. http://cnet.co/LfKS9F


Mainstream Media Still Drives Discussion

Mainstream Media Still Drives Discussion on Twitter.
http://rww.to/ik6Ko6

We have new technologies and media but the conversations are still generated by the traditional sources.


The 10 Most Influential TV Shows…

…On Twitter.

As Twitter’s popularity has increased so too has the tendency to use it as a success and/or relevancy meter.

With that in mind Klout, the online influence measuring blog, has analyzed the online content from Twitter over the past year, to come up with the overall most influential Twitter trends. Read more: http://read.bi/fxgKat


So what is the ROI? #Twitter Usage

So what is the ROI?
#Twitter Usage: What’s In 8 Percent? http://bit.ly/foROZU

Despite design overhauls, big media partnerships, and more star power than a telethon, Twitter remains a largely niche American pastime.


How People REALLY Use #Twitter.

How People REALLY Use #Twitter. http://read.bi/eQI38A

72% use it for personal updates


The Power of Women & Hispanic Moms

I was at the last day of the LATV festival today and one of the items that caught my attention was a comment by a presenter on the fast growth of women as players of casual online games.

This reminded me of a person that I met online via a social network. It started in one platform and soon found her on another platform and in no time, we crossed paths at an event.  She is a mother, a wife, a business women  and a brand evangelist. Look her up: Jessica Gottlieb.

Yesterday,   another friend, Cynthia Nelson,  published a related article  and here it is.

How To Build Mom Brand Evangelists

by Cynthia Nelson, Yesterday, 12:30 PM

It’s no big news that moms are word-of-mouth mavens. From the beginning of time, women have been the communicators and the central point of all things home and family.Luckily for advertisers, women have many facets (think diamond) that influence her ability to be a sparkling evangelist for a particular brand, product or service. The role of wife, mother, sister, aunt, chef, chauffeur, maid, teacher, referee, family CFO, PTA volunteer, and nurse all play a part in the products that she engages with at a particular life stage and how the success or failure is communicated to her peers.

Read the entire article


The Paradigm of Transformation

We are going through a period where media and communication models that have been used to deliver messages to consumers at eroding at a rapid pace. That in combination with the transfer of control from marketers to consumers has left traditional media and the echo system they support wondering what to do next. The shift is taking place among all segments of the population. This is both a tread and an opportunity for companies that develop new communication models and understand the role consumers play in a brand’s strategy under the new paradigm. There is no magic potion but the answer lays on a good understanding of the basics: know your target and how your product or service satisfies a specific need in the target.

Confronted with these changes, marketers can not use the same strategies they have used for the last 30 years. It is not about old or new media, it is about the role consumers have taken as creators of content whose distribution is facilitated by technology. This content can be in the form of a consumer complaining about your product and notifying the entire network in Facebook or all their followers in twitter. So brands listen up to what consumers have to say and use the same technology to empower your brand evangelizers.

The common denominator here is that the same technology consumers use to communicate is available to brands and they can identify trends and truthfully engage audiences in a conversation. You may not have the entire resources in house and need to bring them on board or outsource. There is no single formula for success. What can make a difference is the preparation of your internal resources along with a strategy that was derived from research and arrives at the intersection of a clearly defined consumer profile and how your product or service satisfies a specific need.


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