Tag Archives: TV

Twitter Does TV

Twitter is growing up and as all successful online companies started TV adverting to reach wider audiences. I should note that a NASCAR race was the best vehicle. Is twitter going main stream? Read more. http://cnet.co/LfKS9F

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Reducing Obesity Among U.S. Children

According to the Centers for Disease Control and Prevention, in 2008 more than one third of children and adolescents were overweight or obese. Childhood obesity has more than tripled in the last 30 years. Juvenile-onset diabetes is on the rise. For the first time since statistics were kept, the younger generation will not have a longer life span than its parents – let alone a healthier one.

Healthy lifestyle habits, including increased physical activity, can lower the risk of becoming obese and developing related diseases. The dietary and physical activity behaviors of children and adolescents are influenced by many sectors of society, including schools and child care settings.

Media and advertising influence brand preferences and purchasing decisions among consumers. The recent announcement by Disney to ban junk food ads from TV is a major step towards stopping the current trend on child obesity. Read more.


Where is Rob and Friends?

The Rob I’m referring to is Rob Schneider and his friends are the cast of his show on CBS. The TV series with a cast of leading Latino entertainers was canceled by the network.

There is something wrong with the Latino community and interest groups when they cry for more representation in the media but then fail to support shows that got to air on national television. This show had a cast that was over 90% Latino and in English language. What happened?

My take, it’s not about the cast only, it is about stories and concepts that resonate among the largest possible audiences. Nielsen and the rating system have a saying. Then there is also the issue of the power that TV network’s czars have to cancel a show that may not resonate with their realities.

Read this article from the Huff Post for more information. http://huff.to/Ke2u6Y


Digital To Grow 10.9% While Print, Radio Revs Brace For 2012 Declines.

2012 doesn’t hold much hope for some of the main traditional media categories, including newspapers, magazines and radio, judging by the latest advertising forecast from MagnaGlobal, which sees revenue losses for all three media. The declines come amid growing competition from online advertising, as well as continuing economic uncertainty.

Total U.S. radio advertising revenues will decrease 0.8% in 2012, according to MagnaGlobal, which also predicts declines of 5.2% for magazines and 6% for newspapers. These drops are especially noteworthy because MagnaGlobal forecasts overall U.S. advertising growth of 2% to just shy of $150 billion, when Olympic and political advertising are discounted. Including these special categories, total advertising will grow 3.7% to almost $153 billion. Read more: http://bit.ly/wvzCzE


Network honchos, continue to stress they consider diversity to be a priority both in front of and behind the camera

The Cosby’s and Lopez’s missing on the airwaves. Can there be a future on the web.

"Reed Between the Lines"

Tracee Ellis-Ross, left, and Malcolm Jamal-Warner star in “Reed Between the Lines.” (Paul Abell / Associated Press / November 19, 2011)

By Greg Braxton, Los Angeles TimesNovember 19, 2011

In most respects, BET‘s “Reed Between the Lines” fits snugly within the safe cookie-cutter mold of the traditional family sitcom — successful, attractive parents with adorable kids tackle the daily challenges of life and resolve them in less than 30 minutes.

The upbeat comedy, starring Tracee Ellis Ross (“Girlfriends”) and Malcolm-Jamal Warner (“The Cosby Show”) as the heads of a loving family, recalls the subject matter and tone of “The Cosby Show” — the 1980s program also built around an African American family that helped revive the sitcom genre 25 years ago with a smart and gentle mix of humor and poignancy. (Jamal-Warner starred as Theo, Bill Cosby‘s son, in the Emmy-winning series, which ran for eight seasons onNBC.) Read more: http://lat.ms/sWeyUX


‘Telenovelas’ woo US Hispanics with new twists

By Paula Bustamante (AFP) – Aug 31, 2011

MIAMI — Latin American soap operas, which have captivated viewers from Europe to the Philippines, are plotting to seduce the booming US Hispanic market with action, complicated stories and stronger stars.

It has been more than 50 years since “telenovelas”, most of which are made in Mexico, Venezuela, Brazil and Colombia, started cranking out classic fare in which typically, a poor country girl would go to the big city, work as a maid and fall desperately in love with the son of a wealthy boss.

The first ones were done even earlier on the radio in Cuba. Now, on dazzling high-definition TV, the telenovela genre shakes up a flirty cocktail of kissing, angry glances, outraged rivals and steamy love scenes.

But telenovelas’ underlying stories also are often about achieving a better life.

And that near-universal plotline — the aspiration to economic or social mobility — has helped them play well across cultural barriers around the world. Read more here http://bit.ly/qElVjp


The Future of advertising: Product Placement Rises in Networks’ Telenovelas

Viewers who tuned in to watch the Telemundo telenovela “Mi Corazón Insiste” last week may have seen a new type of cliffhanger, one that directed them to a Web site with exclusive content sponsored by JPMorgan Chase.

Cynthia Olavrria, star of Telemundo’s Web mini-novela, “Y Vuelo a  Ti,” after making a deposit at a Chase ATM.

Coming off a strong upfront season — when advertisers buy commercial time before the season — the two major Spanish language television networks, Telemundo and Univision, are lining up more opportunities for advertisers wanting to incorporate their products into their telenovelas.

While the idea of product placement, or as marketers prefer to call it, branded entertainment, is far from new, the campaigns are becoming increasingly sophisticated with elements that take the products from the telenovela to the Web and mobile devices. Read more here http://nyti.ms/mTlYIi


PEW Internet: Higher users of video sharing sites: Hispanics. Income and education also factors.

According to the Pew Internet & American Life Project, more online Americans are using video-sharing sites, and more frequently. As of May 2011, 71% of online adults reported watching videos on a video-sharing site such as YouTube or Vimeo.

Wikipedia describes video sharing steps as follows: A video hosting service allows individuals to upload video clips to an Internet website, and show the individual different types of code to allow others to view this video. The website, mainly used as the video hosting website, is called the video sharing website. Video hosting services are increasingly popular with the explosion in popularity of blogs, forums, other interactive pages, with the use of camera phones and DVRs. Read more here  http://bit.ly/nfSnln


Ads Worth Spreading winners announced at TED.

Chrysler Born of Fire, Target Kaleidescopic Spectacular, Intel The Chase, Dulux Walls and The World’s Smallest Stop Motion Character Animation from Nokia were among the 10 winners of the first TED Ads Worth Spreading contest. TED, the non profit organization behind the TED Conference and TED Talks, launched Ads Worth Spreading to recognize the best in brand creativity and to raise the standards for advertising online and beyond.

A panel of 24 judges that included ad agency creatives, entrepreneurs, producers, filmmakers and journalists* selected ten overall winners and 14 honorable mentions. Overall, the winning entries tended to carry a broader social message or represent a beyond-spot approach or format. Read more http://bit.ly/eyadu9


Political, Sports and Novelas for new Net

Univision May Launch New Nets, TV Net Revs Up 17%.

Uva

Following an expanded programming agreement with Televisa, Univision is exploring the launch of several new Spanish-language networks, including a novela channel. It may also import Televisa networks in Mexico and Latin America to the U.S. and perhaps debut a sports outlet, CEO Joe Uva said.

Uva did not provide specifics on a conference call Thursday, except to say he expects a novela channel to be in “high demand.” Univision CFO Andy Hobson said the company plans to invest $20 million to $30 million to back new networks and ramp up its sales and research capabilities. Read more http://bit.ly/gFswxy


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