In less than two months I found two different articles that presented research findings on the topic of online influence results of email and social channels. Given the amount of buzz that sites like Twitter and Facebook receive, combined with the amount of users they have, I imagine they would be the conduits for most online influence when it comes down to new business sources.
Well, the results are in and for second time in less than 60 days, email provides the best bottom line results. According to research from SocialTwist, email provided the best conversion among leads generated from social and email channels. In their findings, email far excelled at conversion: from the 300,000 conversions to new customers, 50.8% were reached via email, compared to 26.8% for Twitter and 22% for Facebook. Read the entire article http://bit.ly/12tOAlY