DSPs Stole Ad Networks’ Thunder In Q4, At Least On Retail Sites

Highly recommend this reading that highlights the importance of marketing technologies and ROI improvements.

“It’s a golden opportunity for retailers, as in theory and in practice, marketing technologies help drive conversion which drive sales, which is what retail is all about,” Herman said. “The benefit is better consumer experiences, better conversion rates, and a more modern retail construct.”

Read more http://www.adexchanger.com/data-nugget/dsps-stole-ad-networks-thunder-in-q4-at-least-on-retail-sites/

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About Ivan Cevallos

Blogger, entrepreneur, strategist, and digital producer. View all posts by Ivan Cevallos

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