Marketers: Hispanics Influence Non-Latinos In Brand Choice


This article brings front and center a trend that started a few years back and affected the food, fashion and music industries. I recall reading articles on fashion journals and learning how decisions on color patterns, fabrics and other were being influenced by Hispanics and African American tastes.   Music is another clear sample. African Americans musicians and talent have dictated global trends in the industry. Most recently, there was a wave of Hispanic musicians that crossed over and gained appeal in mainstream America. Performances and songs by Ricky Martin, J-Lo, Shakira, Enrique Iglesias and others reached top positions on radio and TV play.

The latest study from Experian Simmons quantifies the influence that Hispanic lifestyle and culture have had on broader non-Hispanic communities in the U.S.  Read more:


About Ivan Cevallos

Blogger, entrepreneur, strategist, and digital producer. View all posts by Ivan Cevallos

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