Hispanics are Driving Growth in the Technology, Telecommunications and Entertainment Sectors

Recent research released by the Association of Hispanic Advertising Agencies (AHAA) highlights the importance of the Latino market for these three categories. An important point in the report is that for every additional point increase in Hispanic marketing focus yielded a boost of about two-thirds of a point in average annual growth. In other words, if a company were to allocate an additional10 percent of ad resources to Hispanic media over five years, in general there would be an average increase of 6.8 percent in organic revenue.

One of the conclusions of the study is that the Hispanic market has moved from opportunity to a required corporate strategy for sustainable growth, particularly in the technology sector. In this discretionary category, Hispanic allocation is a significant driver to boost organic growth, particularly among companies that don’t have as revolutionary product innovation advances in their pipeline as iPhones or Google Android. Read more at HispanicAd http://bit.ly/MyxYId


About Ivan Cevallos

Blogger, entrepreneur, strategist, and digital producer. View all posts by Ivan Cevallos

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