This is good news for all marketers that work on the video space and are looking for ways to improve SEO. Metadata on video is a valuable tool that can dramatically improve search results. Broadcasters must prepare to meet the September 30 deadline to include the same amount of closed captioning in online video runs of TV shows as they do in the on-air broadcasts, as mandated by the 21st Century Communications and Visibility Act.
The search improvements are dramatic according to content optimization platform Ramp who has found that the use of tags and transcriptions in Web video can drive engagement rates anywhere from 40% to 300%, according to an interview with Beet.TV.
Fox Sports and Sony’s Crackle have used the Ramp tools to increase traffic to their sites in the double digits. Read more in this article at MediaPost.