The level of activity among U.S. broadcasters trying to reach the U.S. Latino market are a clear indicator of the value this market has. Hispanics are a vibrant community, 50 million plus strong and a trillion dollars worth of purchasing power. The strategies that broadcasters have taken include partnerships with Latin channels or content producers and channels on Spanish and English language.
ABC partnered with Univision to launch a English language news and lifestyle channel. Fox partnered with RCN, a content producer and broadcaster from Colombia, to launch MundoFox a Spanish language channel and NBC is leveraging its news resources and ownership of Telemundo to launch the site NBCLatino.
The new channels are an addition to several stations that are already active in the space.