According to the Centers for Disease Control and Prevention, in 2008 more than one third of children and adolescents were overweight or obese. Childhood obesity has more than tripled in the last 30 years. Juvenile-onset diabetes is on the rise. For the first time since statistics were kept, the younger generation will not have a longer life span than its parents – let alone a healthier one.
Healthy lifestyle habits, including increased physical activity, can lower the risk of becoming obese and developing related diseases. The dietary and physical activity behaviors of children and adolescents are influenced by many sectors of society, including schools and child care settings.
Media and advertising influence brand preferences and purchasing decisions among consumers. The recent announcement by Disney to ban junk food ads from TV is a major step towards stopping the current trend on child obesity. Read more.