I was surprised when I read a report that analyzes brand recollection at music concerts. Well, Havas will release a study conducted last year where attendees of these events have higher recollection of brands present at the venue.
Conducted last summer, the study reports that fans recalled six out of every 10 brands at festivals they attended. And brand consideration gets a boost from festival-goers, indicating that 36% of study participants claimed they would be “more likely to buy a sponsor’s product” after experiencing that brand’s participation at a festival.
The study, from Havas Sports & Entertainment, was conducted from June to August 2011 on site at six rock festivals in France, Spain, Germany, the UK, Italy and Poland. It was based on a quantitative study of 2,244 respondents of 30 different nationalities. Read more http://bit.ly/KiMUci