Where is Rob and Friends?

The Rob I’m referring to is Rob Schneider and his friends are the cast of his show on CBS. The TV series with a cast of leading Latino entertainers was canceled by the network.

There is something wrong with the Latino community and interest groups when they cry for more representation in the media but then fail to support shows that got to air on national television. This show had a cast that was over 90% Latino and in English language. What happened?

My take, it’s not about the cast only, it is about stories and concepts that resonate among the largest possible audiences. Nielsen and the rating system have a saying. Then there is also the issue of the power that TV network’s czars have to cancel a show that may not resonate with their realities.

Read this article from the Huff Post for more information. http://huff.to/Ke2u6Y


About Ivan Cevallos

Blogger, entrepreneur, strategist, and digital producer. View all posts by Ivan Cevallos

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