Several experts provide reasons to explain why the book adaptation of Steve Harvey’s self-help book was the number one movie at the box office this weekend, displacing Hunger Games from the top spot. There are two that stand out in my opinion and that are part of the tool box that producers and film makers can use to promote their movies.
The first one is a no brainer: targeted marketing that focuses on the intended audience. The cast is mostly African American and screenings at historically black universities combined with promotions on BET and cast appearances on radio stations at top urban markets paid off.
The second is the use of social media. Comedian Kevin Hart has raised his profile and popularity in the last year via social media. His rise to popularity started last year when his independent concert film went on to gross a “surprisingly high” $7.7 million according to Richard Corliss of Time Entertainment. Read more here http://bit.ly/JGdaNd