Cinco the Mayo and Marketing to Hispanics

Its refreshing to see brands evolving on their campaigns targeting U.S. Hispanics. The market itself has evolved around integration, technology, etc. This article by Lisa Arthur in Forbes provides you with valuable Hispanic research sources and builds a case for a Hispanic marketing strategy that runs the entire year and not only on Cinco de Mayo. Read more


About Ivan Cevallos

Blogger, entrepreneur, strategist, and digital producer. View all posts by Ivan Cevallos

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