U.S. Latino Community Among the World’s top 20 Economies.

This story comes to us via Businessweek and reviews a recent report from Nielsen that focuses on the U.S. Hispanic market. The report points out the importance of this market for brands looking for growth and even though it recognizes that there is assimilation, it mentions that it is  more sustainable. “The culture may evolve, but it will not go away.” (Monica Gil, Nielsen). Read the entire article http://buswk.co/HYyOrB


About Ivan Cevallos

Blogger, entrepreneur, strategist, and digital producer. View all posts by Ivan Cevallos

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