Language not an issue anymore!

As increases on budgets allocated to reach Hispanics in the U.S. continues to grow, new information and research show that online and mobile need to be in the media mix. The generations of U.S. born Latinos are English dominant or bilinguals and in many cases English is the only language they speak. As a result, networks are scrambling to reach them via new channels, new platforms, and in many cases on English.  The article from Variety (below) gives you an outline of the most recent activity in this field.

'Q'Viva'

Networks target fast-growing Hispanic aud

$88 million in new business for Spanish-Language TV in 2011-12
By ANNA MARIE DE LA FUENTE

The race is on to capture the U.S. Hispanic market, with mainstream networks and their Hispanic counterparts battling for primacy. The result is an increasing cross-pollination of programs and a proliferation of networks, with Fox, Lionsgate and NBCU among those joining Hispanic allies to find and produce content aimed at the largest and fastest-growing minority group in the U.S.

New Hispanic channels are emerging, some in Spanish, some in English, in a bid to appeal to a mix of generations and language preferences that can exist under one Latino roof: The latest census reveals that of the 50.5 million Hispanics in the U.S., 30% are Spanish-dominant while the rest are either English-speaking or bilingual. Read more http://bit.ly/H9wexd

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About Ivan Cevallos

Blogger, entrepreneur, strategist, and digital producer. View all posts by Ivan Cevallos

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