Didn’t you know that people gravitate to their own in the media they watch.
Via the Hollywood Reporter.
The Academy Awards are poised for some ratings growth this year, despite largely negative reviews and plenty of expected wins.
Fast affiliate ratings give the broadcast’s a smaller showing among adults 18-49 over 2011, posting a 10.7 demo rating. That’s even with last year’s preliminary rating but one tenth shy of the final.
And while Billy Crystal’s crowd may have skewed slightly older, it was almost certainly larger. Early viewership returns put the nearly three-hour broadcast at 39.3 million viewers. That’s a 4 percent bump over last year’s 37.9 million final.
Hollywood Reporter http://ow.ly/9kaQ4.