Affection Favors Southwest, Google, Dove

Who do you like?


In the ephemeral world of brand affection, which isn’t necessarily reflected in sales volume, Southwest Airlines, Google and Dove are big winners. But there are differences when it comes to gender. Women, it seems, favor Hallmark, Kohl’s, Lexus, Target, Neutrogena, and Crest. Gentlemen prefer not blondes, but Cadillac, BMW, Apple, Sharp, and GE.

These are the results from neuro-research firm Buyology and uSamp’s second annual study on affection, “Most Desired Brands in the U.S.” The study purports to quantitatively type and measure consumer relationships with brands based on non-conscious connections. Read more:

About Ivan Cevallos

Blogger, entrepreneur, strategist, and digital producer. View all posts by Ivan Cevallos

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