Show me the goods on my own time.
After some ambitious second-screen programs around last Sunday’s Super Bowl, mobile content programmers are moving quickly into awards season. For some of these companies, the big game was just a kickoff to a run of live TV events that seem tailor-made for smartphone and tablet complements.
In a world of on-demand and time-shifted TV consumption, awards shows are among the remaining mass media live events that cater to synchronized “second screening.” Next up: Sunday’s Grammy Award ceremony.
Event on-air host CBS and the Recording Academy recently launched a cross-platform multimedia extravaganza to generate buzz for the record awards this Sunday. Grammy Live will offer three days of videos and social media chatter in advance of Sunday’s telecast. Read more: http://bit.ly/y0znIB