The 2012 Super Bowl was a mix of characters including the animal kind. What did they all have in common: mass appeal, stir emotions and the ability to drive traffic to the micro sites. Other brands appealed to crowd sourcing for the creation of the ads and run user generated ads. Doritos was in the later category. The article bellow provides more details on this mix bunch of ads.
Doritos, M&Ms Trump Celebrities To Deliver Top Super Bowl Ad Ratings
Doritos’ consumer-generated ads featuring a dastardly dog and a flying baby triumphed over a parade of celebrity-driven spots to win Brand Bowl 2012.
Hosted by Boston-based agency Mullen and Boston.com, Brand Bowl monitored 400,000 Twitter comments about the more than 50 commercials during the Super Bowl and ranked them according to the volume of chatter they created and their popularity.
Doritos’ annual “Crash the Super Bowl” campaign involves consumer-created spots and people voting online that get to run on air during the game. One of the Doritos commercials this year involved a Great Dane bribing a man with Doritos after he sees the dog burying the family cat. In the other, a grandmother slingshots a baby in a swinging seat to snag a bag of Doritos from a boy in a tree fort. Read more: http://bit.ly/xFZ8EN