Digital Hispanics Are Best Multitaskers.


Several – maybe just about all – advertisers in major media events like the Super Bowl are augmenting their big media commitments with the kind of digital integration that begs the question: can people do more while watching the game, or any TV show, than eat nachos and drink beer?

Specifically, can they be digital multitaskers? An affirmative answer is more likely to happen among Internet-savvy Hispanics, according to the LMX Hispanic study, a yearly poll of 2000 U.S. Hispanic digital respondents by Ipsos MediaCT. Read more:


About Ivan Cevallos

Blogger, entrepreneur, strategist, and digital producer. View all posts by Ivan Cevallos

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