Hispanics Hit By Economic Woes, Ad Impact

As Spanish-language networks proliferate and tout the buying power of Hispanics, new data shows weak economic indicators among the group versus the general public. At the same time, consumer confidence may be higher.

Research from the Pew Hispanic Center shows that about 59% of Latinos say a member of their household has been out of work and searching for a job in the past year, compared to 51% of the general population.

Furthermore, 75% say their personal finances are in “only fair” or “poor” shape, and 49% say they canceled or delayed a “major purchase” in the last year.  Read more: http://bit.ly/yMRu1z

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About Ivan Cevallos

Blogger, entrepreneur, strategist, and digital producer. View all posts by Ivan Cevallos

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