The mobile coupon model that has rapidly taken hold in the Far East and China will migrate to U.S. and Western European markets over the next few years, helping to drive worldwide redemption rates to 8%. Juniper Research is projecting that by 2016, 600 million people will be using mobile coupons as these promotions become an effective tool for consumers and brick-and-mortar retailers.
When tied to the kinds of personal, geotargeted promotions that mobile platforms allow, these promotions can drive traffic into stores in ways that paper and online coupons cannot, Juniper argues in a new report. The total redemption value of mobile coupons will rise from $5 billion in 2011 to $43 billion in 2016. Read more: http://ow.ly/8lDcO