Content Marketing on B2B

According to Content Marketing Institute and MarketingProfs, who developed and conducted the study “B2B Content Marketing: 2012 Benchmarks, Budgets and Trends,” even though the confidence gap is shrinking this year vs. last, regarding tactics used in content marketing, there is still more education that needs to be done.

For purposes of the research, the survey defined content marketing as follows:

“Content marketing/custom media (sometimes called custom publishing, custom content, or branded content) is the creation and distribution of educational and/or compelling content in multiple formats to attract and/or retain customers.”  Read more: http://bit.ly/w1LjuM

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About Ivan Cevallos

Blogger, entrepreneur, strategist, and digital producer. View all posts by Ivan Cevallos

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