From Forbes: #Latinos and #Mobile

Zephrin LaskerZephrin Lasker, Contributor
The Hispanic market in the U.S. is growing at an impressive rate.  The U.S. Census reports that Hispanics are the fastest-growing demographic segment in the U.S . By 2050 Hispanics will account for 30% of the nation’s population.  It’s no wonder that companies are putting a significant amount of their budgets towards engaging them in a meaningful way.  Companies like Old Navy with their interactive Telenovas, T-Mobile and Lowe’s are all examples of big brands looking to reach the Hispanic population in the U.S. Read more

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Blogger, entrepreneur, strategist, and digital producer. View all posts by Ivan Cevallos

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