Why Hulu is doubling down on its Latino audience

From Gigaom.

Just two months after striking a major content partnership with Univision, Hulu is now doubling down on its Spanish-speaking audience within the U.S. The siteannounced this morning that it has brokered deals with 11 Spanish-language content partners. Content from these new partners, as well as existing partners, will be presented in a dedicated Spanish-language section on Hulu’s home page. Targeting the Latino audience makes a lot of sense for Hulu, as it is much more engaged with online video than many white viewers. Read more http://bit.ly/ruJgod


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